17.11.2009 -

UN launches campaign “Like you” against stigma and prejudice in Brazil

© UN

The initiative gives voice and notoriety to human rights of students, homosexuals, lesbians, people living with HIV, blacks, prostitutes, refugees, transsexuals, transvestites and drug users. Broadcasting will start from 16 November on Brazilian television networks.

The “Like you” campaign starts on November 16 at 10 p. m., at Palácio do Itamaraty, in Rio de Janeiro. The goal is to promote equal rights and to raise awareness on daily prejudice about women, men and children in Brazil. The campaign is held in partnership between UN and civil society.

During the ceremony, UN agencies will present an overview of specific realities – students, homosexuals, lesbians, people living with HIV, blacks, prostitutes, refugees, transsexuals, transvestites and drug users – and will show 30 seconds films that are part of the campaign. The films, in subtitled versions in English and Spanish to enable international spread, will be available for broadcasting on Brazilian television networks from 16 November.

The launch will be followed by a press confer, at Palácio do Itamaraty, attended by UNODOC representative, Bo Mathiasen; UNAIDS coordinator, Pedro Chequer; UNIFEM Brazil and South Cone vice-head, Júnia Puglia; HIV/Aids Prevention Education Program official of UNESCO in Brazil, Maria Rebeca Otero Gomes; ACNUR Public Information official, Luiz Fernando Godinho, and UNIC head, Giancarlo Summa. In addition, representatives of civil society organizations and leaderships who recorded messages will attend the press conference. 

Visibility of human rights subjects

“Like you” is a campaign against stigma and prejudice, which gives voice and visibility of human rights of the target population. The films were produced by [X]Brasil – Comunicação em Causas Públicas agency and recorded in studio with original soundtrack by Felipe Radicetti. Each video has a message made by minority groups, according to features as age, race, color and ethnicity.      

The campaign is an initiative against human rights violation and inequality, mainly related to health, education, employment, security and coexistence. This is an opportunity to raise awareness on the respect of differences. 

Stigma and daily prejudice

According to IBGE (Instituto Brasileiro de Geografia e Estatística) data, the average earnings of Brazilian population show that there is racism in the country: white men (R$ 1.200), white women (R$ 700), black men (R$ 600) and black women (R$ 400).

School is another place where people use to avoid diversity. According to a survey conducted in May 2009 in 500 public schools by Instituto Nacional de Estudos e Pesquisas Educacionais Anísio Teixeira – INEP and Fundação Instituto de Pesquisas Econômicas – FIPE, from 55% to 72% of students, teachers, principals and education professionals demonstrated resistance to diversity through the indicator "social disaffection". The greater disaffection is checked against homosexuals.

Different kind of films: drugs and education

In the first case, the films show real situations of legal drugs users (drink, cigarette and medicines) and illicit drug users (marijuana, cocaine, crack and ecstasy) in different contexts - streets, bars, slums and night clubs – without showing people faces. The challenge was to talk to drug users within a perspective of health right. 

Related to films about fighting stigma and prejudice in schools, the videos show drawings made by children with offs and original soundtrack. Those films are linked to two different kinds of situations: prejudice in school against children living with HIV and race, color, appearance and sexual orientation prejudice.   

Campaign partnership

The prejudice has arisen through attitudes and discrimination practices, as humiliation, aggression and unfair charges, only because people belong to special social groups. Thinking of fighting against stigma and prejudice, the agencies UNAIDS (The Joint United Nations Programme on HIV/AIDS), UNHCR (The UN Refugee Agency), UNIFEM Brazil and South Cone (United Nation Development Fund for Women), UNESCO in Brazil, UNODC (United Nations Office on Drugs and Crime), with the support of UNIC Rio (UN Information Center), work in partnership with civil society: ABGLT (Associação Brasileira de Gays, Lésbicas, Bissexuais, Travestis e Transexuais), AMNB (Associação Brasileira de Mulheres Negras Brasileiras), ANTRA (Articulação Nacional de Travestis, Transexuais e Transgêneros), Movimento Brasileiro de Pessoas Vivendo com HIV/Aids and Rede Brasileira de Prostitutas.
"Like you"Campaign Websites:

Information to the press:

Carolina Montenegro
(61) 3044.5720 / 9302.4552
UNESCO in Brazil
Nelson Souza Aguiar
(61) 2106.3539 / 8145.7747
UNIFEM Brasil and South Cone
Isabel Clavelin
(61) 3038.9287 / 8175.6315

Naiara Garcia e Jacqueline Cortes
(61) 3038.9220 / 9224 UNIC RIO
Valéria Schilling
(21) 2253.2211 / 8202.0171

Marcos Ricardo dos Santos
(61) 3204.7206 / 9149.0973

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