16.05.2018 - UNESCO Office in Jakarta

Training on Media Diversity and the Diversity of Cultural Expressions


9 May 2018. Following the launch of Indonesian translation: “Reshaping Cultural Policies: Advancing Creativity for development”, “Training on Media Diversity and the Diversity of Cultural Expressions” took place at Fairmont Hotel (Senayan) Jakarta, Indonesia. The main purpose of the training was to raise awareness on the linkages between media diversity and the diversity of cultural expressions and to equip media professionals with the tools to advocate for the promotion of diverse cultural expressions in media. The event was organized by UNESCO Jakarta and funded by Swedish International Development Cooperation Agency.

“Indonesia has been spearheading the effort to ensure that creative economy become one of the strategic pillars for the sustainable development of the country. UNESCO has produced three reports to support Member States in future policy-making and it is our hope that all our stakeholders will be able to use these tools and we hope that the discussions today will help further enrich our understanding of the issues and to connect these diverse but interlinking perspectives that will in turn strengthen the diversity of cultural expression” – Ms. Moe Chiba, Programme Specialist for Culture, UNESCO Jakarta, welcomed and invited the participants to take an active part in the further discussion.

The training gathered around 30 participants, coming from Indonesian media, ministries, educational and cultural institutions. Charles Vallerand, UNESCO expert, facilitated the training, raising important questions on contemporary cultural expressions, policies and measures to achieve diversity in the media, their challenges, and means to monitor diversity. It consisted of two interactive sessions, inviting people to speak about the situation in Indonesia and the most possible solutions to create a shift in media environment.

The UNESCO 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions is an international standard-setting instrument providing a framework for the governance of culture and a background to the Media Diversity training. The media are producers, distributors, diffusers and mediators of cultural expressions. That is why it is very important for the media professionals to be equipped with deeper understanding on the ways the media can promote or be detrimental to the diversity of cultural expressions   

30% of GDP is from culture. “Media can help to create cultural-based economy in Indonesia. The UNESCO Convention 2005 is a tool, if we use it properly, then it will lead to the change” – stated Charles Vallerand. Television still plays crucial role in providing access to information. That is why, policy should strive to ensure the diversity of television contents reflecting Indonesia’s various segments of population and their socio-cultural interest.  Improving the quality of production is also an important factor for the national television programmes to compete with imported foreign programmes.    

“Media cannot be left to the sole prerogative of market force.  Now is  the right time to set the regulations and measures for the respect of Cultural Diversity and let the market follow it, concluded Mr. Charles Vallerand in a collective statement of call to action.

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