» H.R.H. Princess Dana Firas visits George Town UNESCO World Heritage Site
13.01.2020 - Honorary and Goodwill Ambassadors

H.R.H. Princess Dana Firas visits George Town UNESCO World Heritage Site


On 13 January 2020, Her Royal Highness Princess Dana Firas of Jordan, UNESCO Goodwill Ambassador, visited the UNESCO World Heritage Site of George Town, Malaysia, to discuss eventual collaboration with the Government Agency George Town World Heritage Incorporated (GTWHI)

Princess Dana of Jordan is also the President of the Petra National Trust association (PNT), a national Non-Government Organization dedicated to the protection of the city of Petra in Jordan included on the List of World Heritage.

The Princess was warmly welcomed by the GTWHI agency’s team to show her around the historical site of George Town and to discuss with her the experiences of both the Malaysian and Jordanian communities in managing a World Heritage Site. The notion of an eventual collaboration between the GTWHI agency of Malaysia and the Petra National Trust of Jordan was also approached.

The discussion particularly surrounded heritage education for children, the role of living heritage such as celebrations and memorials in the management of a World Heritage site, as well as disaster risk management for cultural heritage.

GTWHI’s fundamental work is to safeguard and protect the tangible and intangible cultural heritage of the George Town UNESCO World Heritage Site, listed as a UNESCO World Heritage site in 2008. The UNESCO site is located in downtown George Town, where the historic architecture and multicultural heritage have been shaped by 500 years of trade between Malay, Chinese and Indian cultures and three successive European colonial powers.

On this occasion, the GTWHI team had the honour of showing the Princess around iconic landmarks such as Achean Street and Hock Teik Cheng Sin Temple.

Through the Princess's visit to George Town, she was able to demonstrate once again the enthusiasm in her commitment as a UNESCO Goodwill Ambassador in supporting the Organization's message to preserve heritage as a pillar of sustainable development and thus contribute to responsible tourism.

Furthermore, through this process of establishing contact with another heritage protection association, she is helping to create partnerships between the public, private and voluntary sectors for a better dialogue on World Heritage conservation.

Both parties warmly welcomed each other’s support in their work for cultural heritage protection, and their exchange of promises for future collaborations.

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