» ICTs and the Informal Economy: UNESCO Trains Women in E-Commerce
06.05.2016 - UNESCO Office in Dakar

ICTs and the Informal Economy: UNESCO Trains Women in E-Commerce

©UNESCO/I. Tine

E-commerce, also known as electronic commerce, are commercial transactions taking place remotely through electronic and digital interfaces. In Senegal, where trade often occurs in the informal economy where women have no bank account and, as business leaders, access the internet only through their mobile phones, e-commerce is a major sales channel in the Country.

As part of the month-long activities dedicated to young girls in the ICT sector, the Ministry of Posts and Telecommunications of Senegal, in partnership with UNESCO in Dakar, organized a series of trainings that promoted women and girls in this field.

An E-commerce training, including 27 young women and 2 men, was organized on 26 and 27 April 2016 at the UNESCO Regional Office. The objective of the training was to target young women entrepreneurs and trainers in several Ministries of Senegal to provide them with useful tools to promote their products in the Senegalese market and advocate for e-commerce as a viable and easy approach to encourage female entrepreneurship in the country.

Participants of the training came from the Ministry of Commerce, the Informal Sector, Consumption and Promotion of local products and SMEs from Senegal, the Ministry of Posts and Telecommunications of Senegal, the Ministry of Women, Family and Children, the CEDAF ( the Departmental Center for the Assistance and Training of Women) of Senegal, the Ministry of Tourism and Air Transport, the Ministry of Livestock and Animal Production, the Ministry of Higher Education and Research, and the Press House in Dakar.

"The e-commerce training was very useful to learn how to manage the group of women with whom I work: we are transforming local products, and thanks to this training, I now have a plan on how to organize our team to benefit from e-commerce in the marketing of our products,” said Mrs. Fatoumata Diamanka, coordinator of the Departmental Center for the Assistance and Training of Women in Dakar.

"It's a way for us to sell our goods via the internet. At the end of the training I would like to work with someone that could create an e-commerce site for the sale of my fish products, "says Mrs. Coumba Diouf Dado, one of the women entrepreneurs working in the transformation of fishery products.

Promoting links between entrepreneurship, technology, and gender equality is a key component of UNESCO's programme in the framework of the YouthMobile Initiative, which aims to promote the creation and use of mobile applications to meet the sustainable development challenges.




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