MAB Programme was guest of honour at a forum of companies committed to the sustainability of the planet
The IV Encuentro Planeta Responsable (4th Responsible Planet Encounter) – a dedicated forum for companies and experts committed to improving the planet through innovation, sustainability and corporate social responsibility – took place in Barcelona, Spain on 27 February 2017. UNESCO’s Man and the Biosphere (MAB) Programme was the guest of honour at a series of forum events organized by Prisma Publications (Grupo Planeta), where more than 20 experts and senior managers discussed ways to promote good governance practices, measure the social and environmental impact of companies, and lend visibility to initiatives that promote responsible approaches to using our planet’s resources.
The president of Grupo Planeta, José Creuheras, opened the forum by calling on companies to become tools for social awareness, stating that ‘companies have to think about what to do to change things and make them better’. He further hoped that initiatives such as Planeta Responsable ‘will serve to raise awareness and improve society ‘.
The participants included a number of major multinationals (Acciona, Coca-Cola, Havas Media, Nestlé and Toyota), a consulting firm (KPMG), specialized media firms (Atresmedia and Ethic), ethically committed companies (Signus, Ecoalf and Bodegas Muga), and entities (the Abertis Foundation).
In his closing speech, the representative of the MAB Programme, Mr Miguel Clüsener-Godt, noted that the sustainability of the planet is fundamentally based on the relationship and awareness of the companies and the consumer. Mr Clüsener-Godt concluded his presentation by adding that, ‘projects such as the UNESCO Category II Centre for the Mediterranean Biosphere Reserves of the Abertis Foundation provide a strong example, and are only made possible through cooperation among all partners’.
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