» New audio-visual material for the promotion of the 2005 Convention
02.10.2012 - UNESCO Havana/Portal of Culture of Latin America and the Caribbean

New audio-visual material for the promotion of the 2005 Convention

Within the framework of the extra-budgetary project 'Support for the Communication and Visibility of the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions', being implemented thanks to fiduciary funds from the Spanish government, the UNESCO Regional Office for Culture in Latin America and the Caribbean is facilitating the creation of a set of audio-visual materials for the promotion of the 2005 Convention and the International Fund for Cultural Diversity. This audio-visual material is being prepared at the request of the Secretariat for the 2005 Convention, and with the assistance of the San Antonio de Baños International School of Cinema and Television (EICTV, being its Spanish acronym).

In order to carry out the project, the EICTV has formed a project team which has already started preparing three pieces: a 5 minute audio-visual production to promote the 2005 Convention; a shortened version of between 30 and 50 seconds; and a different 30-50 second production to promote the International Fund for Cultural Diversity. These audio-visual productions will be presented during the next meeting of the Intergovernmental Committee for the Protection and Promotion of the Diversity of Cultural Expressions, to be held in Paris in November 2012.

In a world where new media and globalisation enable greater access to the cultural products and property of diverse communities, as well as enabling greater access to artists from all parts of the world, there is still asymmetry in the policies of promotion of cultural expressions at a local level. One of the objectives of the project is, to be precise, the introduction of the 2005 Convention as a legal instrument that promotes the protection and promotion of the diversity of cultural expressions, as well as promoting the whole chain of production. The Convention seeks to achieve these goals by way of laws and measures that create opportunities in relation to the creation, production, distribution, diffusion and enjoyment of cultural activities, goods and services at the local and national level. In the context of the Convention, civil society is regarded as the centre and driver for cultural production and development.

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