» Open Access Campaign to mark Open Access week in Mexico
24.10.2013 - Communication & Information Sector

Open Access Campaign to mark Open Access week in Mexico

One of the billboards of the Open a 'Can-Do' attitude campaign.

UNESCO, Autonomous University of the State of Mexico (UAEM) and Redalyc have launched a campaign to celebrate the Open Access Week in Mexico. The campaign is launched under a concept developed in UAEM and is aptly titled “Open a 'Can-Do' attitude”.

Launching the campaign, Dr Jorge Olvera-García, UAEM Rector, stated: “the campaign echoes the vision of Senator Ana Lilia Herrera to make Open Access a reality in Mexico and to make the accumulated knowledge available to each and everyone. We invite all to join this endeavour..."

From 21 to 27 October, a series of distance as well as face-to-face lectures on Open Access will be organized in different parts of Mexico. This will involve setting up of billboards at strategic locations with an image to support the theme. This image is already being used in the UAEM official bulletins, radio and television spots, as well as in posters and postcards.

The objective of the campaign is to encourage and invite universities and general public to join the Open Access movement and appreciate its benefits to the society. The campaign also utilizes social networks and provides the graphical options of “Open a 'Can-Do' Attitude”. Seven themes - one for every day of the week - have been developed to provide a concrete message on Open Access each day. The dissemination also utilizes other media such as university radio and television stations.

For a decade, the Autonomous University of the State of Mexico is fostering Open Access with the Redalyc.org System of Scientific and scholarly communication. Since its creation, Redalyc is committed to give visibility to the scientific production generated in Ibero-American region. UAEM also hosted the First Discussion and Analysis Forum on Open Access to Knowledge, convened by the Senate of the Republic and spearheaded by Senator Anna Lilia Herera.

UNESCO, through its Open Access Strategy, is backstopping the efforts spearheaded by the Senate Committee of Mexico with the support of CONACYT. UNESCO is supporting Open Access Policy Development efforts in Mexico to allow the easy flow of scientific knowledge by increasing its accessibility.

Open Access is the immediate availability of works of scholars on the Internet for free - permitting any user to read, download, copy, distribute, print, search or link to the full text of these articles, crawl them for indexing, pass them as data to software or use them for any other lawful purpose.

All applications of the 2013 UNESCO-UAEM Open Access International Week can be downloaded at: http://www.uaemex.mx/acabaconlalata.




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