In Havana, the workshop "UNESCO and Heritage: what, how, when, where, and why communicate it?"
The workshop "UNESCO and Heritage: what, how, when, where, and why communicate it?" took place from 21 to 22 May as part of the 3rd International Diploma Course "Media to communicate heritage", a capacity-building activity organized by the Office of the Historian of Havana, the Jose Marti International Institute of Journalism and UNESCO Regional Office for Culture in Latin America and the Caribbean, based in Havana.
The keynote lecture "UNESCO as part of the United Nations System” was delivered by Herman van Hooff, director of the UNESCO Regional Office for Culture in Latin America and the Caribbean. The opening session also included the paper "Cultural Heritage and the revision of the Millennium Development Goals" presented by Begoña Guzmán, consultant of the institution, and the screening of the audiovisuals "Gibara, the contribution of culture to economic development" and "CULTRIP".
The workshop also offered lectures on the UNESCO Communication and Information Programme, given by Isabel Viera, who heads this sector at the UNESCO Havana Office and on the conventions of the Organisation relative to the conservation of tangible and intangible cultural heritage in its various expressions, given by Tatiana Villegas, Victor Marín, Gilda Betancourt and Leire Fernández, Culture team specialists of said entity.
The programme included a lecture on the UNESCO Memory of the World Programme by Berarda Salabarría, who chairs the National Commission of this important programme in Cuba, as well as presentations on the public communication platforms and tools of the UNESCO Havana Office, given by Yanet Toirac, the institution's Press and Public Communication Officer, and on the Portal of Culture of Latin America and the Caribbean, by Olga Rufins, Culture Programme Officer and coordinator for this initiative.
The third edition of the International Diploma Course "Media to Communicate Heritage" was inaugurated in Havana, on Monday, 20 May, with the participation of 40 communication professionals, including eight from Bolivia, Chile, Colombia, the Dominican Republic, Ecuador and Mexico.
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