UNESCO launches publication about quality indicators for public service broadcasters
"Administrations that do not systematically show their accounts to society do not produce or disseminate quality public communications," states the new UNESCO publication on quality indicators for public service broadcasters. Originally published in Portuguese, the new set of indicators, elaborated by UNESCO, is now available in Spanish under the Debates Series on Communication and Information.
In line with current international standards, UNESCO has compiled a large set of indicators related to a number of areas relevant for public service broadcasters, such as transparency of information, use of public resources, diversity in broadcast stations, interest in new languages and platforms, and others. With this new set of indicators, UNESCO attempts to provide a dynamic tool that would allow the concerned stakeholders, as well as society in general, to regularly participate in the evaluation of the services provided by public service broadcasters.
As a next step, UNESCO plans to invite managers and directors from Latin American public broadcasters to discuss the publication and to promote its working methodology. This would provide support to the transparent management policies and to strengthen the control exercised by citizens in the management of social communication of public institutions.
Under the umbrella of democratic values, public broadcasters should keep the public informed to ensure the promotion and protection of human rights. Furthermore, public services are also required to give explanations to multiple stakeholders. For this, it is imperative to promote indicators that encourage transparent administration and quality programming, which can be assessed by the community the programme is targeted at, in terms of valued patterns.
The publication is available online for download:
- Indicadores de calidad de las emisoras públicas - evaluación contemporánea (Serie Debates CI No 10, Junio de 2012)
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