30.08.2017 - UNESCO Office in Jakarta

Mapping of Youth Potential in Cultural and Creative Industries in Samosir and Toba Samosir

Photo group

Socialization meetings and initial information gathering to conduct a mapping of youth potential in cultural and creative industries in the Districts of Samosir and Toba Samosir were organized on 10-11 August 2017 by UNESCO Office, Jakarta and the Centre for Tourism Studies of Gadjah Mada University. The events were held within the framework of the Youth Economy Empowerment through Indonesia’s Heritage Sites Program, financially and technically supported by Citibank Indonesia (Citi Foundation).

The events were opened by Mr. Bernards A. Zako (Head of the Culture Unit of UNESCO Office, Jakarta), Ms. Elvera N. Makki (Senior Vice President, Country Head Corporate Affairs, Citibank Indonesia), Mr. Djoko Wijono, M.Arch. (Head of the Center for Tourism Studies of Gadjah Mada University), Mr. Jontiner Sinabutar, SP (Head of Economic Planning Division of the Samosir District Development Planning Agency) on behalf of Drs. Rapidin Simbolon, MM (Head of the District Government of Samosir), and Mr. Jhon Pieter Silalahi (Assistant for Economic Development Division and Regional Secretary of the District Government of Toba Samosir) on behalf of Mr. Ir. Darwin Siagian (Head of the District Government of Toba Samosir).

Mr. Bernards A. Zako explained that UNESCO Office, Jakarta and Citibank Indonesia are collaborating to improve the livelihoods of communities around 5 sites in Indonesia, that President Joko Widodo identified as priority tourism destinations. In Samosir and Toba Samosir, Sumatra, UNESCO has requested the Center for Tourism Studies of Gadjah Mada University to conduct a cultural mapping aiming to identify the cultural potentialities of the region. Mr. Zako emphasized the importance of all related parties to work together to strengthen cultural and creative industries in the two Districts and expressed his deep appreciation to the local authorities for their involvement in the process.

Ms. Elvera N. Makki highlighted that Citibank plays a significant role in assisting disadvantaged communities through its Citi Peka (Peduli dan Berkarya [Caring and Working]) programme. The Citi Peka programme focuses on Youth Economic Opportunities; Financial Inclusion; and Urban Transformation. Aside from providing financial support, Citi Volunteers also provide direct technical assistance. Ms. Makki expressed her hope for the participants to work together in conducting the mapping to ensure that the interventions provided would accurately reach the right targets. 

Mr. Djoko Wijono, M.Arch. thanked Citibank Indonesia and UNESCO Office, Jakarta for the opportunity to conduct the mapping and analysis. Mr. Jontiner Sinabutar, SP and Mr. Jhon Pieter Silalahi welcomed this project which is hoped to be able to support the Districts in developing its tourism, creative economic industries, and agriculture. During these events, the stakeholders provided significant updated information and feedback, and stated their strong intentions to support this project. 

For further information, please contact Mr. Bernards A. Zako (ba.zako@unesco.org).

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