22.02.2018 - UNESCO Office in Jakarta

UNESCO and Citi Indonesia celebrate Creative Young Entrepreneurs

Prof. Dr. Shahbaz Khan (Director and Representative of UNESCO Office, Jakarta) awarding certificates to the 10 winners of the “Youth Creative Competition”.

In supporting development of the ten key tourist destinations in Indonesia declared by President Joko Widodo in early 2016, UNESCO Office, Jakarta and Citi Indonesia have joined hands since the beginning of 2017 to enhance the capacity of youths and communities living in the vicinity of the Borobudur and Prambanan World Heritage Temple Compounds and Lake Toba to develop culture-based enterprises. On 14 February 2018, a “Creative Youth Forum” was held in Yogyakarta to celebrate the milestones of the first year of the project.

Entitled “Youth Economy Empowerment in Indonesia’s Heritage Sites through Capacity Building and Sustainable Tourism”,  the project targeted 4 Districts in Yogyakarta and Central Java Provinces (Klaten, Sleman, Magelang and Yogyakarta), and 5 Districts in North Sumatera (Samosir, Toba Samosir, Simalungun, Humbang Hasundutan, and North Tapanuli). In Yogyakarta and Central Java, the project conducted business capacity building of 350 youths who are engaged in the culture related business including production and sales of traditional craft, artistic performance, heritage walks and local foods.   While in North Sumatera, a cultural mapping was conducted in the 5 Districts to identify and document 100 young entrepreneurs who would be able to benefit from the capacity building training  under the next phase of the project. 

During the project, out of 350 beneficiaries, 260 youths from Yogyakarta and Central Java joined an advanced Business Development Training. In addition, two existing Youth Centers, respectively in Karanganyar Village (Borobudur, Magelang) and Kebon Village (Bayat, Klaten),  were improved and are now used as venues where the work of the youth entrepreneurs could be showcased. A new youth café called Nujiwa was also opened in the Youth Center in Magelang. As a further step for capacity building, “Youth Creative Competition” was conducted in Yogyakarta with the participation of 125 youths to select the best business development proposals. 20 youth businesses who had been shortlisted  were invited to make a 5 min pitch in front of the Jury comprised of business and marketing experts. 10 youths with the best proposals were finally selected on 2 February 2018.

During the “Creative Youth Forum”, the name of 10 selected youth enterprises were officially announced.  As a reward, they are expected to receive further business mentoring support. The 10 selected youth enterprises are: (1) Avatar Boutique (Afifah Ashma' Abdillah, Fashion Sector); (2) Avatar Studio (Apri Susanto, Craft [Ceramic] Sector); (3) Buntari Keramik (Sidik Purnomo; Craft [Ceramic] Sector); (4) Chakil Squad (Wisnu Aji Setyo W. & Gambuh, Art Performance [Dance] Sector); (5) Guru Batik (Dheni Nugroho; Fashion Sector); (6) Proci Omah Rekam (M. Iqbal Umar & Nikmah Wafira; Film Sector); (7) Rubah Di Selatan (Ahmad Fathkun Nuroni & Gilang Wahyu Apriliawan; Music Sector); (8) Sanggar Seni Kinanti Sekar (Kinanti Sekar Rahina; Art Performance [Dance] Sector); (9) Smart Batik (Miftahudin Nur Ihsan, Fashion Sector); and (10) Travel Mates (Adrian; Tourism Sector).

The “Creative Youth Forum” was opened with welcome remarks from Prof. Dr. Shahbaz Khan (Director and Representative of UNESCO Office, Jakarta), Ms. Elvera N. Makki (Director, Country Head of Corporate Affairs Citi Indonesia), and Mr. Ir. Sugeng Purwanto, M. MA. (Head of the Economic and Natural Resources Bureau, on behalf of the Governor of Yogyakarta Special Province, HE. Sri Sultan Hamengkubuwono X) to congratulate the success of the project and to encourage youth to continue their efforts. A video on the UNESCO – Citi Foundation project #KitaMudaKreatif was presented to show the activities and outputs of the project. Various products of the project beneficiaries were displayed at the venue. The guests were entertained with a dance performance presented by ChakilSquad and Sanggar Sekar Kinanti, who are one of the project beneficiaries.

In the afternoon, Mr. Amitava Bhattacharya , Founding Director of banglanatak dot com, a NGO from West Bengal, India, shared his experiences in working closely with UNESCO New Delhi Culture Sector since 2007 towards the development of culture-based rural livelihood, benefiting more than 15,000 marginalized rural artisans and musicians of West Bengal.    

For further information, please contact Ms. Moe Chiba (m.chiba(at)unesco.org).

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