14.11.2017 - UNESCO Office in Jakarta

UNESCO and Citi Indonesia Support Youths to Help Strengthen Creative Economy and Cultural Activities Surround Tourism and Heritage Sites in Indonesia

Creative Economy and Cultural Activities Surround Tourism and Heritage Sites in Indonesia

As part of the support to improve the livelihoods of the youth around the World Heritage sites and other destinations which are listed as the ten key tourist destinations in Indonesia declared by President Joko Widodo in early 2016, UNESCO Office, Jakarta in collaboration with Citi Indonesia (Citibank) are implementing the program Youth Economy Empowerment in Indonesia’s Heritage Sites through Capacity Building and Sustainable Tourism. The program is being conducted through promoting creative economy sectors and Indonesia’s rich intangible cultural heritage in a number of areas across the nation especially in Central Java.

Related to this, a beneficiaries gathering program called #KitaMudaKreatif: Maju Bersama Karya — “Program Pemberdayaan Anak Muda Kreatif Indonesia Melalui Dukungan Kolaborasi UNESCO – Citi Indonesia” was held on Monday, 30 October 2017 at Galeri Komunitas, Karanganyar Village, Borobudur, Magelang.

The event gathers more than 100 guests from the four districts assisted under the program in Yogyakarta and Central Java (Klaten, Sleman, Magelang and Yogyakarta). The guests also include the government authorities, civil society, travel agents, hoteliers and media journalists. The event showcased the result of the youth empowerment activities conducted under the project through talk shows, mini exhibition and traditional performances.

A special talk show was conducted during the event to discuss the progress of the youth program and its positive implications to the development of creative industries and cultural products in the assisted districts. The talk show was attended by Ms. Elvera N. Makki (Country Head of Corporate Affairs Citi Indonesia), Mr, Ming Kuok Lim (Communication and Information Advisor UNESCO Jakarta),  Mr. Yunus Arbi (Ministry of Education & Culture), Catur Windarmoko (Head of Karanganyar Village, Borobudur), Mr. Amiruddin Z (Head of Economic Department, Bappeda Magelang) and Dista Ayu Marsega (one of the youth beneficiary from Magelang who runs tours and travel business in Borobudur). The talk show was moderated by Diana Setiawati, the Project Coordinator of Culture Unit, UNESCO Jakarta.

    Yunus Arbi, Head of Sub-Directorate of Tangible World Cultural Heritage, Ministry of Education and Culture of the Republic of Indonesia  stated that collaboration work between UNESCO Office Jakarta and Citibank Indonesia in empowering youth community within the World Heritage property of Borobudur Temple Compound is one of concrete action to explore the educational value of the site. Therefore Ministry of Education and Culture as focal point for World Cultural Heritage in Indonesia support this capacity building programme — as part of the 5C’s (credibility, conservation, capacity building, communication, community) strategic objectives of the World Heritage Convention — for youth in creative industry in a very practical work.

Country Head of Corporate Affairs Citi Indonesia Elvera N. Makki explained, “By implementing this program, we aim to increase the number of youth in the area of Borobudur and Prambanan to have better income which enables them to contribute to the local economy. Through a combination of vocational skills training and entrepreneurship preparation, these young people will gain competitive skills as well as access to financial literacy and inclusion, and other resources that set them on the path to economic success which is also supporting the National Strategy for Financial Inclusion of President Joko Widodo.”

Advisor for Communication and Information UNESCO office in Jakarta, Ming Kuok Lim, said that this activity is aimed to increase community awareness around the Borobudur temple, in order to seek and build youth capacity to work in creative industry such as batik, dances, culinary and others. "Youth who are living around Borobudur Temple were given workshop, to make them understand how to promote their products effectively”. Through this program, youth who lived around the Borobudur temple will have better income in the future which make them capable to do contribution to the local economic.

Within the event, the guests can also enjoy the mini exhibition of various creative industries product produced by the assisted youths. Two traditional performances from Borobudur and Yogyakarta were also performed and successfully attracted audiences. The performances were Topeng Ireng (a traditional dance performed by the youths from Borobudur) and   a youth contemporary dance performed by Sanggar Seni Kinanti Sekar  in collaboration with the Chakil Squad Art Community,  both are the UNESCO’s  youth beneficiaries from Yogyakarta.

UNESCO Office Jakarta in collaboration with Citi Foundation is currently implementing a project  “Youth Economy Empowerment in Indonesia’s Heritage Sites, Through  Capacity Building and Sustainable Tourism”., This project aims to assist the Indonesian government to improve the livelihoods of communities, particularly youth by building capacities in the production of cultural products and by promoting sustainable tourism in and around UNESCO World Heritage sites and other key priority tourist destinations designated as priorities by the President of Indonesia in early 2016. This will be achieved through cultural mapping, capacity building, organization of a competition, and promotional activities.UNESCO  The efforts will be done through the provision of the business development assistance as well as promotion of creative industries and Indonesia’s rich intangible cultural heritage. The youth from Borobudur, Prambanan, Yogyakarta, Klaten, and Toba Samosir and Samosir will be engaged throughout the project.

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