31.07.2014 - Communication & Information Sector

UNESCO calls for proposals to produce gender programming guidelines for community radio

© UNESCO

UNESCO invites partners and contractors with experience in community radio practice and planning women’s participation in radio (ethical and legal aspects) to produce Gender Programming Guidelines for Community Radio. A track record of training women in radio production and framing radio content (practical and technical aspects); preparation of radio training manuals (background material, practical exercises, ice-breakers, additional resources) and proficient English or French language writing capabilities is required.

The project is to be executed within the framework of UNESCO’s regular programme, namely in accordance with Expected Result 2: Pluralistic media institutions are facilitated, including through support for strengthened community media policy and practice. The guidelines will eventually be published by UNESCO permitting free use, re-distribution, translations and derivative works of the text on the basis that the original source is properly quoted and new creations are distributed under identical terms as the original. All copyright related clearance will be expected to be handled by the selected Contractor.

The initiative aims to strengthen and facilitate women’s participation in radio production; gender consciousness in different types of editorial content; reports and debates about gender-based violence. It recognizes that the legitimacy of community radio is heavily dependent upon the active participation of community members both in terms of management but also in establishing, maintaining and sustaining quality content standards.

The shared interests, social behavior, and communication attributes that pull women, men, and youth into clusters and sub-clusters of society are visible to community radio through a lens that is unmatched by mainstream media. This has been evidenced by many community radio stations that have introduced socially acceptable virtual platforms allowing women to publicly discuss and debate issues that are related to their unique experiences and needs. That specific opportunity, matched with a response to international standards, lends credibility to community radio, as documented in numerous cases of good practice. It also leads to ethical practice and facilitates support from legislators, for enabling policies, legislative frameworks and fair regulatory practice.

Community radio is an effective medium that offers a virtual space through which community members share their stories and experience, voice their opinions and concerns, express their aspirations and dialogue on issues that concern them. This affordable means of communication offers opportunities that mainstream media have not managed to deliver to marginalized, rural and isolated communities. By reaching out to the unreachable, community radio fosters social inclusion, inspires creative cultural expression, disseminates information and knowledge and enforces democratic values that invite equal participation in shaping public opinion.

The Gender Programming Guideline for Community Radio is a tool that may facilitate, among others: (a) communication and dialogue through community radio to address local problems affecting women,  provide a public platform,  increase knowledge-sharing, and good gender practice (b) promote inclusive participation, (b) strengthen volunteer participation in community radio programming and production; and (d) develop strategic planning goals by community radio based on standards that enhance women’s participation regardless of age, literacy level, indigenous origin and language.

UNESCO invites the submission of proposals to mascommunityradio(at)unesco.org in line with the Terms of Reference on or before 15 August 2014. Proposals will include an outline, methodology, timeframe, fee in US dollars, background and status of the project submitter, and relevant examples of previous work.

Only shortlisted applicants will be contacted by UNESCO.




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