09.08.2013 - UNESCO Office in Moscow

Publication of the Policy Brief «Management оf Museum: Development of Policy and Practical Regulation»

Within the framework of the UNESCO/IFESCCO long-term project “Running a Museum – XXI Century” (2011-2014) and following the results of the Regional Thematic UNESCO/ICOM Training “Running a Museum: Policy Formulation and Practice Regulation” (1-4 October 2013, Astana, Kazakhstan) a Policy Brief with the materials of the training prepared by the ICOM Kazakhstan and a group experts from CIS countries.

Today the attitude to the role and functions of the cultural institutions changes. Modern trends of development theory and practice of museum (museum management and marketing) can be considered as universal processes of globalization, such as:
-    The transnational nature of the economy and culture;
-    General economic and cultural interdependence;
-    Increased circulation of information, beyond its mobility;
-    Interactivity (new media, digital media).

The modern museum visitor becomes a "new cultural consumer", for which obtaining educational information related to obtaining pleasure. The museum space contributes to the qualitative change of the person on the basis of understanding the historical and cultural heritage of the world as part of his spiritual life and gaining new experience of life.

Thus, one of the main problems of the museum in the world today is the problem of museum management, the development of its policies, mission, strategy and practical regulation of its activity.

The Policy Brief refer to the new UNESCO initiatives on “Heritage and Dialogue” and a new “Global Partnership for Museums”. They are aimed at involving museums and related institutions as vital partners in the implementation of cultural policies for sustainable development and are contributing to developing new approaches to complex issues in heritage management through the creation of regional expert group working for promotion of museum educational capacities, in particular for intercultural dialogue and social cohesion.

The policy brief elaborated through the conduction of studies and recommendations which highlight the necessity and efficiency of the further development of partnership relations and cooperation between museums at the international level, including CIS region, in the framework of the joint project of UNESCO and IFESCCO, as well as enhance the role of museums as the centers of knowledge, education and self-education, entertainment and creative communication.

Policy Brief (only in Russian)

UNESCO/IFESCCO Museum Project




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