30.10.2017 - Natural Sciences Sector

Ibero-American experts promote the creation and management of a brand to promote quality products and services of biosphere reserves

Participants to the seminar on ‘Green Economies and Quality Brands in Ibero-American Biosphere Reserves: Iberomab Network’, 23-27 October 2017, Cartagena, Colombia.

In order to promote and support sustainable economic activities in Ibero-American biosphere reserves, a seminar on ‘Green Economies and Quality Brands in Ibero-American Biosphere Reserves: Iberomab Network’ was held at the Spanish Cooperation Training Centre in Cartagena de Indias, Colombia, from 23 to 27 October 2017. The event was organized by the National Parks Autonomous Agency (OAPN) of the Ministry of Agriculture and Fisheries, Food and Environment of Spain (MAPAMA) and the Spanish Agency for Development Cooperation (AECID), in collaboration with the Association of Regional Autonomous Corporations and Sustainable Development of Colombia (ASOCARS) and UNESCO’s Man and the Biosphere (MAB) Programme through its project ‘Biosphere Reserves as a Tool for Managing Coastal Areas and Islands in the Eastern South Pacific’ (BRESEP).

The seminar brought together representatives from biosphere reserves and international cooperation and non-governmental organizations of twenty Ibero-American countries, in order to encourage the creation and management of brands that recognize the quality of products and services of biosphere reserves. New models and tools were also identified to promote economic activities with business projects that are beneficial both for the local population and the conservation of natural heritage.

The participants also made a field visit to the Natural Park of Los Corales del Rosario and San Bernardo to learn about the practical experience of community ecotourism.

At the end of the event, the participants concluded that biosphere reserves are privileged sites for sustainable development, and that brands can be a tool to provide visibility and add value to these territories. The participants also stressed the importance of increasing efforts to enhance the visibility of biosphere reserves. Finally, the experts concluded that systematized data should be generated to measure the social, environmental and economic impacts of designating a territory as a biosphere reserve.




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