UNESCO to Participate in International Market for Independent and Local Broadcasters
A package of 30 high-quality productions that reflect the world's cultural diversity and local excellence in television-making will be presented by UNESCO at the International Market for Independent and Local Broadcasters (MITIL) that opens tomorrow inVevey (Switzerland). UNESCO, which encourages local TV production through its programmes, is also co-organizing with Eureka Audiovisual a training workshop on "Local and Regional Television: Programming, financial resources and content distribution" forMITIL participants.
The productions that UNESCO will provide through the Market's on-line video-kiosk come from Argentina, Bangladesh, Benin, Burkina Faso, Cameroon, Chad, Chile, China, Congo DR, Fiji, India, Ivory Coast, Mali, Nepal, Niger, Nigeria, Sri Lanka, Togo and Zimbabwe.
The electronic video-kiosk will allow the on-line screening of programmes in individual workstations so that producers, programmers and broadcasters attending the Market can engage in a commercial exchange of programmes and/or in new co-productions. The electronic database will remain accessible for any further use local producers may wish to make in the future. Neither MITIL nor UNESCO willt act as an agent or distributor for submitted programmes but will provide a platform for the screeningand searching of programmes. Buyers and sellers will have to make direct contact via Internet in order to close the deal. UNESCO and MITIL have ensured security on the website so that the rights are respected and copies are not sold or otherwise transferred.
The UNESCO sponsored training workshop on "Local and Regional Television: Programming, financial resources and content distribution" for MITIL participants that is organized by Eureka Audiovisual aims at encouraging debate with local broadcasters on local television as a community service, the place of culture and education in local programming and will explore ways to increase cultural diversity on local television.
For the last years, UNESCO has worked with many partners - public service broadcasters, community radio stations, independent producers - in order to promote public service broadcasting and cultural diversity in the media. Butt local television stations were not so often mobilized. UNESCO's objective is to use MITIL as a new platform to find ways and mechanisms to cooperate with local broadcasters in order to promote a debate on local television as a community service aiming at increasing and improving the participation of citizens in the public life of the community.