UNESCO South East European Science Journalism School successfully held in Belgrade
Twenty-two South Eastern European science reporters covering all media sectors (television, radio, digital) met together in a 3-day training workshop held in Belgrade from 3 to 5 October 2013 organized by the UNESCO Regional Bureau for Science and Culture in Europe, Venice (Italy), with the support of the Serbian Center for the Promotion of Science.
This event provided participants with an opportunity to exchange working experiences as well as compare the strengths and challenges faced in their countries when reporting on science to the public. The overall aim of the training event was to improve the quality of science communication in the region.
Eight international science communication and media professionals provided valuable inputs on methods and instruments to use when reaching out to the public. The use of social media such as Twitter, Facebook and science-based blogs, etc. were considered as effective tools towards bridging the science information gap and inducing public interaction with the scientific community and policy makers.
The lively discussions between the speakers and the participants also led the way towards better understanding the needs of the science media of this region and how to better captivate public interest and encourage the public but also policy makers to be more involved in science.
The satisfaction of participants was clearly expressed during the final session. They unanimously agreed that they would repeat this experience and such regional encounters were useful opportunities not only to promote and enhance science but also to meet their counterparts and share common views.
This regional training workshop was held in conjunction with the First SEE Regional Science Promotion Conference which took place in Belgrade, Serbia, from 2 to 3 October 2013, under the patronage of UNESCO.
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