Radio Asia 2011
- future role of radio as a global medium;
- paradigm shift in content programming, keeping in view interactivity as well;
- the need for a healthy mix of public and commercial radio for serving the needs of the traditional and new audiences and laying the foundation of a sustainable and viable future for radio globally
- the impact of technical advancements on content and services in the age of convergence
Participants discussed the community radio, radio's positive role in conflict reporting, attracting younger listeners and radio programming and management. Speaking on Radio's role in conflict reporting, Executive Director, Antenna Foundation Nepal, Rajendra Sharma said that radio played an important role in the construction of Nepal. He also added that it helped in humanizing the rebel group and provided a common platform for informal dialogue which helped in bringing stability to the country.
Other speakers which included Bryan Curtis, Head of English Channel, RTHK, Hong Kong and Basharat Ahmed Khan, Controller Media Centre, Indira Gandhi National Centre for the Arts (IGNCA) also stressed that conflicts could be solved through dialogue and radio could provide that platform. Other speakers discussed ways to attract younger audiences towards radio. Mark Neely, Regional Director Radio Asia\Pacific presented a study which proved that radio listenership among the younger audiences has increased especially in the Asia Pacific region.
Dr. Kanchan K. Malik, from the Department of Communication, Sarojini Naidu School of Arts and Communication (University of Hyderabad) argued that radio’s reach expanded into places where television could not reach due to its economical and portability factors. She added that the involvement of the youth was necessary in the survival and revival of radio and urged channels to hire younger people for the right mix. With a strong emphasis on new media and new technologies, the Conference highlighted the public dimension of radio. Partnership was identified as a key requirement to tap into the opportunities of the public service broadcasting and community radio in reaching areas not targeted by traditional media.
Source:UNESCO New Delhi
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