Europe and North America

Albania

• National program on the prevention of the use of prohibited substances through educational means (August 2009 to September 2010)
• US$10,000

The project involved the implementation of a broad information and education campaign targeted at young athletes. The objective was to prevent the use of prohibited substances and methods as well as creating a supportive environment.

Armenia

• Development of the national anti-doping education program and its implementation (June 2010 to June 2011)
• US$19,990

UNESCO funding was provided for the development of a national anti-doping education programme targeting athletes, athlete support personnel and medical students. Education and promotional materials, including a national documentary, seminars and a website, were produced as a means to engage these stakeholders.

• Development and improvement of administrative procedures of Armenian National Anti-doping Organization (ARMNADO) to strengthen the fight against the use of prohibited substances and methods in sport (May 2012 to March 2013)
• US$19,680

The project consists of the development and integration of a Quality Assurance and Quality Control Management System for the Anti-doping Service Department of the Sports Medicine and Anti-Doping Service Republican Centre of the Ministry of Sports and Youth Affairs of the Republic of Armenia (National Anti-Doping Organization of Armenia - ARMNADO). The objective is to improve the implementation of ARMNADO anti-doping policies, benefiting from the experience of the Hungarian National Anti-doping organization (HUNADO) in obtaining the ISO Certificate. Upon completion of the project, ARMNADO’s Quality Management System will meet the ISO 9001:2008 standard requirements.

Bosnia and Herzegovina

• Anti-doping education and compliance monitoring (August 2011 to May 2012)
• US$20,000

The project consists of the production of educational materials into the various languages of Bosnia and Herzegovina and their dissemination to young athletes, athlete support personnel and representatives of sports federations. It also involves a survey to assess the level of compliance of 50 sports federations with anti-doping regulations (and the World Anti-Doping Code). The data collected will be used to develop action plans for each of the sports federations.

Bulgaria

• Anti-doping education versus false self-affirmation
• USD 13,990

Managed by the newly established national Anti-Doping Centre, the project aims to support compliance with the World Anti-doping Code in Bulgaria by educating young athletes as to the risks and consequences of doping in sport. Activities comprise a cycle of lectures held in sport schools (7) engaging approximately 200 participants aged between 15 and 19 years. The lectures will focus on anti-doping rules, technical procedures around testing and rule violations, as well as providing information on nutritional supplements and the effects of using anabolic steroids and narcotics. The lectures will be developed and delivered by members of the Medical Control Commission, with an emphasis placed on interactive methodologies to encourage dialogue and active participation.

Georgia

• Anti-doping education, prevention and information program (September 2010 to March 2011)
• US$19,850

The project involved the organization of seminars to educate athletes and athlete support personnel about the harm posed by doping in sport. The seminars were supported by print, television and internet-based communication activities directed at young athletes in particular.

• Nutritional supplements – related doping and health risks and the benefits of a healthy diet
• USD 18,240

The need to build national knowledge regarding nutritional supplements and their regulation was identified during Georgia’s first project, implemented in 2010, under the Fund (“Anti-doping education, prevention and information program in Georgia”). Addressing this identified need, the proposed project aims at raising awareness on the use of nutritional supplements among Georgian athletes, athlete support personnel and medical staff, as well as the general public, through a series of interconnected activities. Coordinated by the Georgian Anti-Doping Agency, the project comprises a series of seminars (30) engaging approximately 720 participants through expert presentations, the development of an educational booklet, and a visibility campaign launched through both print and online social media channels, including time slots on national talk shows.

Iceland

• Educational material for athletes (September 2010 to December 2010)
• US$8,800

This project consisted of an awareness-raising programme with two distinct components: (1) printing and distribution of the Icelandic version of the Athlete Guide developed by the World Anti-Doping Agency to sports clubs and sport federations; and (2) the provision of practical information regarding the fight against doping, including individual rights, responsibilities and choices.

Malta

• Anti-Doping Awareness and Education Campaign
• USD 19,900

The project aims to educate and to create awareness around prohibited substances and methods to support efforts in the field of anti-doping, particularly with respect to Malta’s ratification of the UNESCO Convention against Doping in Sport, in February 2012, and the establishment of national anti-doping legislation in 2011. Managed by the national Anti-Doping Commission, the planned activities are mutually reinforcing and manifold.  Engaging different beneficiary groups, from athletes and support personnel to students of the National School of Sport and the general public, the anti-doping message will be conveyed through pedagogical sessions, the dissemination of anti-doping education materials and outreach at a major sporting event. Targeting more than 300 participants in the various project stages, attention has also been given to innovative approaches, such as the development of social media campaigns as well as the importance of a results based evaluation which will support the organizers identify remaining knowledge gaps.

Romania

• Harmonization of informational and educational material with the World Anti-Doping Code (May 2010 to July 2010)
• US$9,500

The project was designed to ensure the dissemination of information on all the changes made to the World Anti-Doping Code by harmonizing existing informational and educational materials. It aimed to sensitize and inform athletes and athlete support personnel.

• Increasing awareness with regard to the risks associated with the use of nutritional supplements containing pro-hormones and prohibited substances (January 2011 to August 2011)
• US$20,000

UNESCO funding was provided for the elaboration and dissemination of pedagogical materials regarding the risks associated with the use of nutritional/food supplements containing pro-hormones and prohibited substances. Six educational workshops were organized in sport high schools, in conjunction with a proposed national public service broadcast on television.

Serbia (Republic of)

• New anti-doping education curriculum (February 2011 to July 2012)
• US$20,000

The project consists of the dissemination of an anti-doping education curriculum through a series of electronic workshops targeted at athletes and athlete support personnel who are likely to participate in the 2012 Olympic Games. The programme aims to educate participants about: (1) ethics of sport and doping; (2) anti-doping rule violations; (3) the principle of strict liability under the World Anti-Doping Code; (4) Therapeutic Use Exemptions; and (5) the Registered Testing Pool and the need to provide whereabouts information.

Slovenia

• With Junior Ambassadors against doping (starting in May 2013)
• US$ 20,000

Building on the objectives of the European Anti-Doping Initiative (EADIn) *, the proposed project will be part of a continuum of national education and advocacy activities. Coordinated by the National Olympic Committee, the project will target 1,500 direct beneficiaries. The core thrust is a three-day educational training camp, comprising practical workshops designed to build communication and management skills for 30 Junior Ambassadors. Following the camp, the Ambassadors will create a peer-to-peer network to facilitate awareness-raising and information exchange, on anti-doping, among peers and within sports organizations. The Junior Ambassador Training Model will be supported by a secondary educational component, targeting both high school student athletes and junior national teams through the rollout of 67 lecture discussions on current challenges within the field. Interactive, peer-led outreach activities are also planned for three national sports events. Moreover, print and electronic media, including social networks, will be employed to deliver a prepared media campaign entitled, “Doping defines you, forever!”

* To establish a European-wide “Anti-Doping Mentality“ and to develop and encourage preventive anti-doping education in the youth sector.

United Kingdom, on behalf of Cayman Islands

• Play Clean: Anti-doping workshop (September to October 2011)
• US$5,810

UNESCO funding was provided to the Cayman Islands for a workshop targeted at international level athletes and athlete support personnel. The workshop was supported by a range of awareness raising activities which had a wider impact. Media events were arranged on local television and radio stations and print advertisements were placed in the local newspaper. Education materials were also developed for high school students.