Europe and North America
- National program on the prevention of the use of prohibited substances through educational means (August 2009 to September 2010)
The project involved the implementation of a broad information and education campaign targeted at young athletes. The objective was to prevent the use of prohibited substances and methods as well as creating a supportive environment.
- Development of the national anti-doping education program and improvement of administrative procedures of National Anti -Doping Commission (NADC) to strengthen the fight against the use of prohibited substances and methods in sport
Building on Albania’s first project under the Fund, implemented in 2010, the Albanian National Anti-Doping Commission (NADC) plan to undertake a second project to raise awareness on doping issues and strengthen NADC administrative procedures which support the implementation of anti-doping policy. The proposal contains three core, interlinked activities, engaging up to 600 direct beneficiaries. The first phase is the publication and dissemination of key anti-doping materials for use by athletes, coaches, medical staff, sports administrators, and physical education teachers. A series of workshops and seminars, targeting medical staff, athletes and their support personnel, and teachers of physical education will also be organized. The content of the workshops will vary according to the target group, and will be delivered by both local and international experts. The project will be supported by a branded media campaign, ‘I don’t risk my health’ and ‘Play true’, aimed at bringing anti-doping issues to the attention of the population at large. Comprising a series of televised talks, hosted by senior sports administrators and members of the NADC, and an advertorial, involving top national athletes, this component stands to achieve significant visibility.
- Development of the national anti-doping education program and its implementation (June 2010 to June 2011)
UNESCO funding was provided for the development of a national anti-doping education programme targeting athletes, athlete support personnel and medical students. Education and promotional materials, including a national documentary, seminars and a website, were produced as a means to engage these stakeholders.
- Development and improvement of administrative procedures of Armenian National Anti-doping Organization (ARMNADO) to strengthen the fight against the use of prohibited substances and methods in sport (May 2012 to March 2013)
The project consists of the development and integration of a Quality Assurance and Quality Control Management System for the Anti-doping Service Department of the Sports Medicine and Anti-Doping Service Republican Centre of the Ministry of Sports and Youth Affairs of the Republic of Armenia (National Anti-Doping Organization of Armenia - ARMNADO). The objective is to improve the implementation of ARMNADO anti-doping policies, benefiting from the experience of the Hungarian National Anti-doping organization (HUNADO) in obtaining the ISO Certificate. Upon completion of the project, ARMNADO’s Quality Management System will meet the ISO 9001:2008 standard requirements.
- “Say no to doping” - Anti-doping education and awareness campaign at international and national sport events (2014-2015)
Building on the outcomes of initiatives previously implemented under the Fund, the project will leverage national and international sports events to promote clean sport among athletes, coaches, athlete support personnel, and the wider public. Coordinated by the Armenian National Anti-Doping Organization (ARMNADO), and drawing on good practice from partners such as the Finnish National Anti-Doping Agency (FINADA), the project will reach upwards of 1000 direct beneficiaries. The core thrust is an education and awareness raising campaign held at major sport events in 2014 and 2015. Target beneficiaries will be engaged through interactive quizzes and specially designed computer games, as well as the distribution of promotional material and the screening of an anti-doping education film. This outreach will be supported by targeted awareness programmes held at athlete training camps, and the promotion of clean athletes through the ‘Best Play True Athlete’ programme, putting a spotlight on athletes who train and compete ethically. The ‘Best Play True Athlete’ programme will culminate in an award ceremony, at the end of 2014, hosted by the Armenian NOC. National media will be engaged throughout to highlight project objectives to the attention of the general public. Evaluation will be undertaken through a statistical and comparative analysis of questionnaires distributed and feedback gathered on an online forum.
- Anti-doping education and establishment of a behavioral pattern in Belarusian society preventing doping by young athletes
Based on an analysis of the national context, the proposed project aims at overcoming the identified knowledge-gap, with respect to anti-doping issues, among athletes, coaches and the general public. Progress towards this objective will be achieved through a systematic media campaign, on the one hand, and an educational conference, on the other. In this regard, the National Anti-Doping Agency (NADA) for Belarus will coordinate the development of two social videos, one targeting young athletes and one targeting the general public, which will be aired on national television channels, public plasma screens and during major events such as the 2014 IIHF Ice Hockey World Championship to be held in Minsk. This promotional activity will be undertaken in parallel to the organization of a conference, targeting up to 150 national coaches. The conference agenda will be delivered by international anti-doping experts with the aim of increasing knowledge around anti-doping rules and good practice. Featuring both keynote presentations and round table discussions, the participating coaches will be encouraged to transfer the knowledge learned to those athletes and support personnel who they work with.
Bosnia and Herzegovina
- Anti-doping education and compliance monitoring (August 2011 to May 2012)
The project consists of the production of educational materials into the various languages of Bosnia and Herzegovina and their dissemination to young athletes, athlete support personnel and representatives of sports federations. It also involves a survey to assess the level of compliance of 50 sports federations with anti-doping regulations (and the World Anti-Doping Code). The data collected will be used to develop action plans for each of the sports federations.
- Anti-doping education, printing materials for athletes and monitoring activities of sports federations in making their own anti-doping regulations
Building on the outcomes of Bosnia and Herzegovina’s first project under the Fund , implemented during the 2011-2012 biennium, this project aims at implementing the recommendations of the previous initiative to support the capacity of sports federations to play a more active role in the fight against doping. The project proposal, to be implemented by the national Agency for Anti-Doping Control, contains three core, mutually reinforcing activities which will target up to 450 beneficiaries in total. A one-day seminar will be held for representatives of sports federations in charge of doping (30), at which time their key responsibilities will be outlined and those in need of support, with regards to the strengthening of rules and regulations, will be identified. In parallel, a series of eight one-day workshops will be organized across the country to inform athletes and their support personnel (300) as to their role and responsibilities with regards to anti-doping. Four one-day lectures for physical education student teachers (150) will also be held with the objective of explaining how teachers can support the fight against doping. As a means of increasing the reach of the project, these education and capacity-building components will be supported by the distribution of core educational materials to a variety of national stakeholders.
- Anti-doping education versus false self-affirmation
- USD 13,990
Managed by the newly established national Anti-Doping Centre, the project aims to support compliance with the World Anti-doping Code in Bulgaria by educating young athletes as to the risks and consequences of doping in sport. Activities comprise a cycle of lectures held in sport schools (7) engaging approximately 200 participants aged between 15 and 19 years. The lectures will focus on anti-doping rules, technical procedures around testing and rule violations, as well as providing information on nutritional supplements and the effects of using anabolic steroids and narcotics. The lectures will be developed and delivered by members of the Medical Control Commission, with an emphasis placed on interactive methodologies to encourage dialogue and active participation.
- E-learning tool on anti-doping for recreational athletes
According to national research roughly 10% (130,839) of the Estonian population are members of sports clubs, including 76,066 people under the age of 19. Following a recent national campaign where the general public were invited to report on doping cases, it became apparent that the incidence of doping amongst recreational athletes is significant. As a means of tackling this, the Estonian Anti-Doping Agency (EADA) plans to elaborate a values-based e-learning tool and to launch an associated promotional campaign. The e-learning tool, structured into five sections (the dangers of doping, fair play and the spirit of sport, decision-making of the athlete, food supplements and laws and regulations), will engage participants through educational videos, illustrative materials, and quizzes. An exam feature will also encourage users to test their knowledge to receive certification. A dedicated section for coaches will complement this material with practical tips on how to talk to athletes about doping in sport. The promotional campaign will act as a platform to create visibility and user-interest around the e-learning tool. Implemented in partnership with Club Tartu Maraton and the Estonian Bodybuilding and Fitness Association, registration for the e-learning tool will be promoted directly to members. This traction will be supported through a parallel Facebook campaign and the engagement of top athletes and opinion leaders with the national media.
The former Yugoslav Republic of Macedonia
- Development of the national anti-doping education programme
Implemented by the Macedonian Agency for Youth and Sport, in partnership with the Macedonian Anti-Doping Commission, the proposed project aims at raising awareness and undertaking educational activities around anti-doping. Namely, a series of seminars (targeting, medical personnel, coaches and support personnel, and students) and workshops (targeting young athletes) will be held. Designed to be interactive in nature, the seminars and workshops will be delivered by experts on subjects ranging from nutritional supplements, to international testing standards and TUE procedure. A number of materials will also be produced and disseminated during these sessions. Additionally, project funds will be invested in the organization of a round table discussion on the fight against doping in sport to be broadcast live on a national TV network. A key feature of this activity will be direct communication with home viewers through phone-ins. Alongside this, video clips taken at the workshops will be edited and broadcast on TV in the form of anti-doping adverts. More than 1300 persons will be engaged directly in project activities.
- Anti-doping education, prevention and information program (September 2010 to March 2011)
The project involved the organization of seminars to educate athletes and athlete support personnel about the harm posed by doping in sport. The seminars were supported by print, television and internet-based communication activities directed at young athletes in particular.
- Nutritional supplements – related doping and health risks and the benefits of a healthy diet
- USD 18,240
The need to build national knowledge regarding nutritional supplements and their regulation was identified during Georgia’s first project, implemented in 2010, under the Fund (“Anti-doping education, prevention and information program in Georgia”). Addressing this identified need, the proposed project aims at raising awareness on the use of nutritional supplements among Georgian athletes, athlete support personnel and medical staff, as well as the general public, through a series of interconnected activities. Coordinated by the Georgian Anti-Doping Agency, the project comprises a series of seminars (30) engaging approximately 720 participants through expert presentations, the development of an educational booklet, and a visibility campaign launched through both print and online social media channels, including time slots on national talk shows.
- Educational material for athletes (September 2010 to December 2010)
This project consisted of an awareness-raising programme with two distinct components: (1) printing and distribution of the Icelandic version of the Athlete Guide developed by the World Anti-Doping Agency to sports clubs and sport federations; and (2) the provision of practical information regarding the fight against doping, including individual rights, responsibilities and choices.
- Anti-Doping Awareness and Education Campaign
- USD 19,900
The project aims to educate and to create awareness around prohibited substances and methods to support efforts in the field of anti-doping, particularly with respect to Malta’s ratification of the UNESCO Convention against Doping in Sport, in February 2012, and the establishment of national anti-doping legislation in 2011. Managed by the national Anti-Doping Commission, the planned activities are mutually reinforcing and manifold. Engaging different beneficiary groups, from athletes and support personnel to students of the National School of Sport and the general public, the anti-doping message will be conveyed through pedagogical sessions, the dissemination of anti-doping education materials and outreach at a major sporting event. Targeting more than 300 participants in the various project stages, attention has also been given to innovative approaches, such as the development of social media campaigns as well as the importance of a results based evaluation which will support the organizers identify remaining knowledge gaps.
Moldova (Republic of)
- Anti-doping education, prevention and information (2014)
Carried out by the Moldovan Ministry of Youth and Sports, in close consultation with the Regional Anti-Doping Organization for Eastern Europe (EERADO) and the National Anti-Doping Organization of Romania, the project aims at equipping athletes and support personnel with the information and understanding to refuse prohibited substances. Divided into two main streams, the project will implement educational seminars (11) engaging up to 500 beneficiaries and leverage mass media to disseminate the anti-doping message more broadly. The seminars will focus on three separate target groups: 1. athletes and support personnel; 2. sport doctors and pupils of sport schools; and 3. coaches of national sport teams. Each targeted session will engage participants through presentations, debate and the dissemination of practical tools to support anti-doping understanding (i.e. WADA At-a-Glance series, Dangers of Doping leaflet). The seminars will be evaluated via feedback forms distributed to all participants to gage knowledge change. In parallel to this, a broad-based media campaign will be launched to maximize project impact. This awareness-raising aspect comprises the publication of anti-doping articles in Moldovan sports magazines (3 per month) written by regional experts, and the participation of anti-doping specialists, doctors and athletes in TV talk shows. Project legacy will be supported through the launch of a webpage, hosted by the Ministry of Youth and Sports, which will feature key reference documents and anti-doping information, related to the project activities, after the project cycle.
- Understanding prohibited substances, anti-doping education, prevention and information programmes
The National Anti-Doping Commission (NADC) was established by the Government of Montenegro in 2012. Since this time, the NADC has focused on the promotion of information around anti-doping good practice. Accordingly, this project, coordinated by the NADC in consultation with the Directorate for Youth and Sport, aims at improving anti-doping education and the understanding of prohibited substances through a series of interlinked activities. To support the anti-doping knowledge-base among athletes, coaches, representatives of sport medicine and other support personnel, four educational seminars will be organized, targeting upwards of 400 direct beneficiaries. Notably, the workshops agenda will focus on prohibited substances, doping control procedures and the new International Standard for Testing (IST). This project component will be supported by a targeted media campaign, engaging high-profile figures and famous athletes in a televised anti-doping debate. A dedicated anti-doping website will also be developed to facilitate broad-based access to key educational materials. Alongside this online resource, the design of a set of promotional billboards, to be strategically positioned across the capital to promote anti-doping messages to the wider public, is planned.
- Harmonization of informational and educational material with the World Anti-Doping Code (May 2010 to July 2010)
The project was designed to ensure the dissemination of information on all the changes made to the World Anti-Doping Code by harmonizing existing informational and educational materials. It aimed to sensitize and inform athletes and athlete support personnel.
- Increasing awareness with regard to the risks associated with the use of nutritional supplements containing pro-hormones and prohibited substances (January 2011 to August 2011)
UNESCO funding was provided for the elaboration and dissemination of pedagogical materials regarding the risks associated with the use of nutritional/food supplements containing pro-hormones and prohibited substances. Six educational workshops were organized in sport high schools, in conjunction with a proposed national public service broadcast on television.
- Anti-doping education strategies aiming to reduce the use of doping substances in bodybuilding and fitness gyms (2014)
Implemented by the National Anti-Doping Agency of Romania (ANAD), this project will support the country’s National Anti-Doping Strategy (2013-2017) by educating more than 2300 beneficiaries about the dangers of doping in recreational sport. Targeting bodybuilding and fitness gyms, the core of this project will be the implementation of educational workshops (10) across eight cities in Romania. Engaging young gym-users and trainers, the workshops will comprise lectures on the adverse effects of doping, case-study examples and debates. Knowledge-change will be assessed by pre and post-workshop questionnaires distributed to all participants. A range of materials will also be produced to support project visibility, including leaflets and posters to be disseminated to 1000 national gyms both electronically and in hard copy. A national media campaign will underpin this and draw the wider public’s attention to the fight against doping. Key aspects of this campaign include: adverts in newspapers, a national press conference attended by focal points of each participating gym, and ANAD participation in national television shows to promote ethical sport. Leveraging star appeal, national athletes will be engaged throughout the project implementation and promotion.
Serbia (Republic of)
- New anti-doping education curriculum (February 2011 to July 2012)
The project consists of the dissemination of an anti-doping education curriculum through a series of electronic workshops targeted at athletes and athlete support personnel who are likely to participate in the 2012 Olympic Games. The programme aims to educate participants about: (1) ethics of sport and doping; (2) anti-doping rule violations; (3) the principle of strict liability under the World Anti-Doping Code; (4) Therapeutic Use Exemptions; and (5) the Registered Testing Pool and the need to provide whereabouts information.
- With Junior Ambassadors against doping (starting in May 2013)
- US$ 20,000
Building on the objectives of the European Anti-Doping Initiative (EADIn) *, the proposed project will be part of a continuum of national education and advocacy activities. Coordinated by the National Olympic Committee, the project will target 1,500 direct beneficiaries. The core thrust is a three-day educational training camp, comprising practical workshops designed to build communication and management skills for 30 Junior Ambassadors. Following the camp, the Ambassadors will create a peer-to-peer network to facilitate awareness-raising and information exchange, on anti-doping, among peers and within sports organizations. The Junior Ambassador Training Model will be supported by a secondary educational component, targeting both high school student athletes and junior national teams through the rollout of 67 lecture discussions on current challenges within the field. Interactive, peer-led outreach activities are also planned for three national sports events. Moreover, print and electronic media, including social networks, will be employed to deliver a prepared media campaign entitled, “Doping defines you, forever!”
* To establish a European-wide “Anti-Doping Mentality“ and to develop and encourage preventive anti-doping education in the youth sector.
- Choose the Right Track to Ljubljana Marathon
Led by the Slovenian Anti-Doping Organization (SLOADO), the planned project will reach up to 70,000 beneficiaries during a major national sporting event (the Ljubljana Marathon). Having identified recreational sport as a sector with increasing doping practices, the project activities will be three-fold: a media and awareness-raising campaign called “Choose the Right Track”; an outreach campaign; and (4) doping controls undertaken during the event. The awareness-raising campaign will leverage audio-visual, online and traditional media. Featuring well-known Slovenian athletes and capitalizing on a culture of hashtags and ‘selfies’, this project component targets young recreational athletes and audience members in particular. Consolidating this anti-doping momentum, an outreach programme will be held during the Expo “running fair” where participants will be engaged by junior anti-doping ambassadors (30), trained during the first Slovenian project under the Fund. Finally, for the first time in the history of recreational running events in Slovenia, four doping controls will be conducted by draw - two for the half-marathon and two for the marathon. Project legacy is significant both in the continued online presence (website and social media) after the project cycle and also because the project model will be used as a blueprint for future national anti-doping interventions including during Marathon Franja (June 2015), Slovenia’s biggest recreational event in cycling.
- Preventing doping: Sport as school of values
Coordinated by the Spanish Agency for the Protection of Sports Health (AEPSAD), with the engagement of several national stakeholders, this project will reach upwards of 2,400 direct beneficiaries. The core thrust is a series of educational workshops held across six regions of Spain. These pedagogical sessions are designed to raise awareness of the negative effects of doping amongst students, athletes, and their entourage. The workshops will be of an interactive, practical nature, using various activities to promote engagement and a rounded understanding of the core issues. The use of role models, in the form of 6 elite national athletes who will be trained as ambassadors, aims to heighten the project visibility. Alongside this activity, a workshop for physical education teachers will be organized to explain the role of teachers in the fight against doping and distribute key materials. The project will be supported by an advertising campaign, leveraging social networks, in order to increase visibility and communicate key messages on anti-doping to the wider public. With respect to project legacy, an evaluation system to assess the efficiency of anti-doping programmes will also be developed.
- Teaching Values: Live without Cheating
Building on the outcomes of Spain’s first, youth-led project under the Fund, “Teaching Values: Live without Cheating” targets students (6,000), physical education teachers (60) and elite athletes (25) with the aim of promoting sport values and preventing doping through (5) education and awareness-raising activities. Coordinated by the Spanish Agency for the Protection of Sports Health (AEPSAD), the project will benefit from the involvement of broad range of stakeholders including the Regional Departments of Education (RDEduc), the Spanish Athlete Association (AD), the Faculty of Physical Activity and Sport Sciences (Madrid) and the Youth Committee of Royal Spanish Athletic Federation (YC-RFEA). The core activities comprise a series of educational anti-doping sessions (both theoretical and practical) for 30 schools in 19 national regions; a one-day course training elite athletes to become anti-doping ambassadors; a communication campaign leveraging audio-visual materials and social media; the development and distribution of educational materials, and the implementation of an evaluation system (based on the information collected during the previous project). The project will culminate in a national sport gathering to be hosted by the High Performance Center of Madrid in order to reward students and athletes for their participation, forge peer connections and consolidate their commitment to the anti-doping objective. Project legacy will be assured through the embedding of the initiative to become an annual anti-doping campaign funded and implemented by AEPSAD.
United Kingdom, on behalf of Cayman Islands
- Play Clean: Anti-doping workshop (September to October 2011)
UNESCO funding was provided to the Cayman Islands for a workshop targeted at international level athletes and athlete support personnel. The workshop was supported by a range of awareness raising activities which had a wider impact. Media events were arranged on local television and radio stations and print advertisements were placed in the local newspaper. Education materials were also developed for high school students.
- Playing Clean: Cayman Islands Anti-Doping workshop, school visits and team preparation
Drawing on the success of the Cayman Islands’ first project under the Fund , implemented in 2011, this proposal aims to further promote and inspire the fight against doping through the roll-out of a targeted, educational awareness-raising campaign. The project plans for four, mutually reinforcing activities engaging upwards of 1000 direct beneficiaries. Two parallel workshops targeting a range of participants, including athletes (25) and sport administrators (25), will provide information on roles and responsibilities, testing and TUEs among other topics pertinent to the participants. A series of school visits (4) will be undertaken to raise awareness around anti-doping among school pupils (300 per school) and physical education teachers (15 per school). The teachers will also be furnished with anti-doping educational materials to continue the learning curve. Alongside these components, as sports teams assemble to prepare for competition, the Medical and Anti-Doping Commission (MADC) will be on hand to educate team members on the doping control process and what to expect. A concerted media campaign will weave together the various project strands, both raising the project’s profile and alerting the general public to the dangers of doping through TV and radio fixtures. The entire project will be implemented by the MADC, with support from national and regional stakeholders, and the World Anti-Doping Agency (WADA).
United States of America, on behalf of Puerto Rico
- Fair-Play Day
Following the identification of several weaknesses in the national strategy for anti-doping education, the responsible authorities in Puerto Rico seek finance for a project, under the auspices of the Fund, for the first time. Divided into three core workstreams, the proposed project envisages a holistic awareness-raising programme on the values of sport leading to the celebration of the first Fair-Play Day. Notably, anti-doping awareness workshops (8) will engage up to 2,000 physical education teachers who will each receive a WADA Teacher Toolkit. In parallel, up to 200 young athletes (aged from 13 to 17) will be divided into groups of 25 to participate in interactive workshops on sport values. A competition challenging up to 200 students, from 12 schools, to write, direct and act in their own plays is also foreseen. The entries will be evaluated by their peers and should highlight the topics of clean sport and fair-play. Lastly, on the occasion of the celebration of the first Fair-Play Day (10 April 2014) and in the presence of NADO officials, the best plays will be performed alongside a declaration on clean sport which will be read by some of the young athletes involved in the project.
- Regional Project - France
- Comparative social science research towards the evaluation of anti-doping policies
Representing France’s first application to the Fund, this regional initiative aims at undertaking comparative research to map strengths and weaknesses which will inform a series of recommendations to improve implementation of and increased compliance with the International Convention against Doping in Sport. Centring on an analysis of public action, research on various dimensions of the fight against doping (national values systems related to doping, public tools in existence, regulatory frameworks) will be undertaken in all engaged countries (Brazil, France, Japan, Mozambique, Spain) by dedicated experts. The scope and focus of the research will accord with national needs and specificities to be identified during the first project phase - national negotiations between academics and government representatives, led by the appointed French research team. Once the data has been collected by each national research team, the main findings will be formulated as a series of recommendations to the engaged governments. The French research team will then extrapolate an international report on the national findings. Throughout the project, discussions between national research teams will be facilitated by an online platform. A meeting gathering all engaged parties will be held in Paris (July 2015) with the purpose of exchanging lessons learnt and making common proposals for improving the fight against doping at an international level. In this regard, the project marks the first step in the creation of an international social science research network on doping, behavioural patterns and according regulatory frameworks.Back to top