Globo TV announces projects to be assisted by Criança Esperança Programme in 2013
As another unprecedented initiative, a major Criança Esperança event will announce the contemplated projects for 2013. The event takes place next Tuesday, 4 December, at the Tom Jobim Theater in Rio de Janeiro, hosted by the couple Alexandre Borges and Júlia Lemmertz.
The 17,7 million reais collected this year – from the mobilization of millions of Brazilians for the protection of brazilian children and adolescents – will be invested in 86 projects besides the Pastoral da Criança and four Criança Esperança Spaces, in Rio de Janeiro, São Paulo, Belo Horizonte and Jaboatão dos Guararapes, in the State of Pernambuco. With that, the reach of Criança Esperança, a programme recognized by the United Nations as an international model, goes up to 65 cities in all regions of the country and directly benefits 32 thousand people.
The contemplated projects are classified into eight categories all over the country – from Rio Grande do Sul to Macapá –, including small rural towns with about 3 thousand inhabitants to large metropolitan cities with over six million people. The wide selection reflects multiple regional realities in a continental Brazil, with all its cultural and social diversity, working in different fronts towards social transformation.
Personalities were invited to represent the eight major themes according to which the projects were unprecedently divided this year. José Junior (founder of AfroReggae), Taís Araújo, Leandra Leal, Renato Aragão, judô athlete Flávio Canto, Wolf Maya, Ulysses Cruz, as well as important names in the third sector such as Flávia Cintra (journalist and social activist), Sergio Besserman (economista and environmentalist) and Priscila Cruz (executive director of All for Education) are some of the personalities who confirmed their attendance.
Social projects that were or will be contemplated by Criança Esperança will open and close the event. The contagious rhythm of Afrolata – made up of youth from Vigário Geral (slums) that use leftover material collected from junkyards and landfill sites as percussion instruments – will open the event. The closing act will be an innovative and vibrant presentation by Balé na Rua Company, a group of self-taught dancers from the outskirts of Uberlândia, in Minas Gerais, out to conquer the world. The company has performed in over 50 Brazilian cities and 11 countries all over the world, for more than 350 thousand people.
About Criança Esperança:
Criança Esperança Programme is an initiative by Globo Television Network in partnership with the United Nations Education, Science and Culture Organization (UNESCO). It aims at getting the attention of public opinion regarding the situation of children and youth in the country, putting forth some of the main problems affecting children, youth and adolescents as themes for discussion. With 27 years of history, Criança Esperança has changed the lives of 4 million children and adolescentes in Brazil due to a great social mobilization that counts on public donations and support from partner businesses. All collected funds are directly deposited into an account managed by UNESCO, and directed exclusively for social projects in Brazil.
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