17.05.2013 - UNESCO Office in Brasilia

UNESCO celebrates the 20th anniversary of the AfroReggae NGO by participating in the Globo TV show “Esquenta!”

© Divulgação-Marlova Noleto and the actress Regina Casé/TV Globo

On 2 June, 2013, Globo TV show “Esquenta!” (“Heat it Up!”), hosted by the actress Regina Case, will celebrate the 20th anniversary of the NGO AfroReggae Cultural Group, which works to promote social inclusion through art, the dissemination of African-Brazilian culture and education. The General Programme Coordinator of the UNESCO Brasilia Office, Marlova Jovchelovitch Noleto, was invited to take part in the show to talk about her relationship to the group, UNESCO’s projects, including the Crianca Esperanca programme, a Globo TV project in partnership with UNESCO.

More details on the contents of the show will only be revealed when it airs on Sunday, but according to Marlova the conversation recorded with the hostess was very rich. They talked about the “connections that AfroReggae promotes between the hills, where the favelas are located, and the asphalt, which is the city itself, creating innovative social technologies that can be transferred anywhere in the world,” says Marlova. “We also talked about how proud UNESCO is in having supported, over the years, such a high quality social project as is AfroReggae. It allows us to show what Brazil has to offer in the third sector,” concluded Marlova.
The AfroReggae Cultural Group, led by Jose Junior, is considered a reference in the reintegration of ex-convicts and former criminals. According to the NGO’s website, about 1,200 people, of which 680 are ex-convicts, have benefited from AfroReggae’s services and have been reintegrated and currently work in partner companies. The hostess and actress Regina Case is considered the “godmother” of the group and since its foundation closely follows its challenges and successes, hence dedicating her entire Sunday program to pay a tribute to the 20th anniversary of AfroReggae.


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