Media Development Indicators: A framework for assessing media development
This paper has been prepared in order to define indicators of media development in line with the priority areas of the IPDC: promotion of freedom of expression and media pluralism; development of community media; human resource development (capacity building of media professionals and institutional capacity building).
The paper is firmly located in the framework established by the five UNESCO declarations on Promoting Independent and Pluralistic Media (Windhoek Declaration and those of Almaty, Santiago, Sana’a and Sofia3), endorsed by the Organization’s General Conferences, which provide the overarching set of principles from which these outcomes and indicators are derived.
It should also be clear that in the spirit of these declarations, UNESCO is not calling for further regulation of the news media – to the contrary – but rather for an overdue emphasis on the overall enabling environment within which independent journalism can flourish. Training journalists in reporting skills is a worthy enterprise, but of little ultimate impact if the journalists are not empowered to practice their trade and the enabling environment conducive to the free exercise of their profession.
The paper suggests five major categories of indicators that can be used to analyse the media development of a country. Each category is broken down into a number of component issues which in turn contain a series of broad indicators. Finally there are means of verification and potential data sources identified.
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