UNESCO and Chinese media giant Xinhua join forces
UNESCO and China’s leading media group, Xinhua News Agency, today signed a cooperation agreement aimed at promoting UNESCO’s work in education, science, culture and communication around the world.
The Memorandum of Understanding was signed by UNESCO Director-General Irina Bokova and Zhou Xisheng, Vice President of Xinhua News Agency, during a video conference between Paris and Beijing. It opens the way for a range of joint actions, from conferences and seminars for specialists and the general public to sharing of communication resources, the distribution of the flagship UNESCO Courier and the presence of Xinhua interns and journalism students at UNESCO.
UNESCO Director-General Irina Bokova expressed the hope that this new agreement would increase people’s awareness of UNESCO action worldwide. “With your expertise, professionalism in the field of journalism, and capacity to reach out through your strong network and online service, I am certain that Xinhua can contribute greatly to promoting the values and messages at the heart of UNESCO’s work,” said the Director-General.
“UNESCO has a well-known motto, ‘Building peace in the minds of people,’” said Zhou Xisheng, Vice President of Xinhua News Agency. “With UNESCO’s 193 Member States and Xinhua’s 130 overseas and 51 domestic branches, just imagine what we can do together towards making this inspiring phrase a reality.”
Xinhua News Agency is one the world’s biggest news agencies, providing news in eight languages, Chinese, English, Spanish, French, Russian, Arabic, Portuguese and Japanese. It serves more than 200 countries and regions around the world. Its online service receives more than 80 million views daily.
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