UNESCO receives International Public Relations Association’s (IPRA) President Award
On Monday, 25 January 2010, UNESCO received the “IPRA President Award for outstanding contributions to better world understanding,” which was presented to Director-General Irina Bokova at a ceremony that took place at the Organization’s Headquarters.
The International Public Relations Association (IPRA) is a network of nearly 1,100 professionals from 100 countries. It is a leading association for personal membership by senior public relations practitioners. IPRA has nearly 55 years of experience in sharing and promoting professional development and ethical practices and is the organiser of the Public Relations World Congress, the annual IPRA Summit and the Golden World Awards for Excellence – the public relations profession’s global awards. It aims to promote public relations and to develop common understanding on the essential role of communication in the approach to public policy in the world of today.
IPRA is recognised as an international non-governmental organisation by the United Nations system and maintains operational relations with UNESCO. The IPRA President’s Award was established in 1977. Recipients include individuals or institutions which have utilised the tools of mass communication to promote the principles of peace, social justice, cultural understanding or the role of public relations.
Maria Gergova, President of the International Public Relations Association, was present at the ceremony to award UNESCO with this prestigious prize. UNESCO Director-General Irina Bokova said she was humbled and honoured to accept this award on behalf of the Organization.
- Award ceremony | Video [Windows Media Player] - English: 2.35 minutes