The EU/UNESCO Expert Facility Programme
In September 2010, an EXPERT FACILITY PROGRAMME, funded by the European Union, was launched in order to strengthen the governance for culture in developing countries. A group of 30 international experts, half of whom are women, were selected in February 2011 on the basis of their extensive experience in the areas of cultural policy and cultural industries to provide technical assistance to national and local authorities in developing countries. 3 calls for applications requesting technical assistance missions took place between April and November 2011, leading to the selection of 13 country missions: Argentina (Buenos Aires), Barbados, Burkina Faso, Cambodia, Democratic Republic of the Congo, Haiti, Honduras, Kenya, Malawi, Mauritius, Niger, Seychelles and Viet Nam. Following their selection by the beneficiary, one or two experts are sent to the field to work with a team of government and civil society actors to establish legal, regulatory and institutional frameworks for the cultural sector, thus participating in sustainable social and economic development.
The first of the thirteen missions was undertaken in 2011 in the city of Buenos Aires to assist in building commercially sustainable creative businesses in the audiovisual sector. This mission has a double objective: to develop a strong domestic market for the production of children’s content in Argentina and to create new market opportunities for this content abroad. Mr Andrew Senior (UK), the expert selected by the Government authority, worked together with a local team of public and private stakeholders to identify key issues to be taken into account when developing strategies for producers of children’s content. This included recommendations for the elaboration of business management models focusing on service provision and content creation as well as reflecting the changing consumption patterns and possibilities for expansion into international markets. This first visit is followed, in 2012, by two others which build on the work done in 2011 to elaborate a platform designed to establish a more permanent dialogue among stakeholders to discuss the future of the audiovisual market and content production for children.