The primary objective of the UNESCO project is to build the capacity of English language primary school teachers. The new service also seeks to develop communities of practice among teachers. UNESCO has intentionally organized participating teachers into groups to help them share ideas, resources and experiences in addition to accessing messages on mobile phones.
The service also pioneers a new and cost-effective approach to teacher development. The model being attempted in Nigeria has particular applicability in developing countries where teachers often own and know how to use mobile devices.