The UN Joint Programme Alliances for Cultural Tourism (ACT) in Eastern Anatolia is being implemented in Kars since 2009 with the aim of mobilizing tourism sector in the province. Within the scope of the Joint Programme, a Tourism Strategy and an Action Plan have been developed and 4 tourism brochures prepared. The brochures are on Kars’ potential tourism products as winter, nature, culture tourism and all in Turkish and English. Brochures can be obtained from hotels and restaurants as well as the Kars City Museum and Provincial Directorate of Culture and Tourism. The title of the publications are : Kars Cradle of Civilizations; Kars Marvel on the Silkroad; Kars Naturally Yours; and Kars at the Heart of Winter.