04.10.2012 - UNESCO Office in Venice/UNWTO

Call for South East European applications to the Training course on Tourism and Biodiversity

©M. Klüber - Mountain meadow with early purple orchids in the Rhön Biosphere Reserve

The Training on Tourism and Biodiversity: Understanding Tourism Trends and Biodiversity Conservation for Innovative Products and Marketing, organized by the World Tourism Organization, will take place in the UNESCO Rhön Biosphere Reserve from 21 October - 2 November 2012. National and local authorities, the private tourism sector and NGOs involved in biodiversity and tourism from the South East European region are invited to apply.

The World Tourism Organization (UNWTO) has announced its first extensive and in depth training course on Tourism and Biodiversity. Twelve days organized around core segments on tourism and biodiversity: biodiversity concepts and methods, marketing, cooperation with sales partners and communication. Furthermore, the integration of biodiversity into tourism development, opportunities and weaknesses of tourism practices are core training elements.

Experts from UNWTO, tour operators and the private sector will present their experiences and latest techniques on topics such as tourism trends, innovation, experiences and products. Leading experts from international organizations, NGO’s and other specialists will share information on planning tools and techniques, financial instruments and the guidelines of the Convention on Biological Diversity (CBD), the Man and the Biosphere (MAB) and the Global Sustainable Tourism Council (GSTC).

The course will combine presentations with practical examples, technical visits, as well as the application of service design and consumer touchpoints in the field to support and ensure successful biodiversity-based tourism product development. Training modules are interactive, applying practical and innovative approaches, and provide a thorough understanding of the CBD “Guidelines on Biodiversity and Tourism Development” .

The course is aimed at national and local authorities, the private tourism sector and NGOs involved in biodiversity and tourism.

The training course, organized with the support of the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, will be held in English for up to 30 participants from UNWTO Member States between 21 October - 2 November 2012 at the UNESCO Rhön Biosphere Reserve, Germany. Given its location, emphasis will be on mountain tourism.

For additional information and to apply, please visit the UNWTO Consulting Unit on Tourism and Biodiversity training webpage

 




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