H2Ooooh! Initiative in Jordan: Raising awareness through the participatory development of water education cartoons
An innovative water awareness campaign is being introduced to Jordan by the UNESCO Amman Office. The campaign called H20oooh! will take the shape of a cartoon drawing competition for students on water issues in partnership with the successful H2Ooooh! initiative of the UNESCO Venice Office and will result in the screening of educational cartoons on water issues in Jordan based on stories developed by Jordanian students. To introduce the campaign to Jordan an orientation workshop was held on 7 May 2012 by the UNESCO Amman Office, for teachers from 28 schools of the 14 participating directorates from Amman, Irbid, Zarqa, Ramtha, Rusayfeh, Ajloun, Salt and Madaba.
Jordan is the world’s fourth most water-scarce country in terms of availability of water resources per capita. The aim of the initiative is to raise awareness among adolescents and youth of this situation through the participatory development of awareness raising cartoons on water related themes such as the limited availability, sustainable use and conservation of water. UNESCO is convinced that the only practicable way so that information can reach youngsters is that of involving them directly into the activity of education. Students from the participating schools will develop storyboards for cartoons which will be evaluated by an independent committee. The winning storyboard will be produced as a cartoon by the Gruppo Alcuni’s animation staff in partnership with the UNESCO Venice Office.
A total of 5,600 students (grade 8th and 9th) will participate in the competition in Jordan and submit storyboards by the beginning of July 2012. The storyboards will be reviewed and evaluated by a committee at each school and the best 3 stories will be submitted to UNESCO Amman Office which together with the Jordan National Commission for UNESCO will choose the winning story for submission to the UNESCO Venice Office for production. The production and screening of the cartoon is expected to be on television by 2013.
UNESCO Venice Office is involving all 5 UNESCO regions (Africa, Arab States, Asia and Pacific, Europe and North America, Latin America and the Caribbean) in the production of a new series of 26 cartoons by Gruppo Alcuni’s animation staff to be launched on the occasion of the next edition of the Ciak Junior Festival, in the presence of a selection of youngsters from all over the world.
Website : http://www.h2ooooh.org/