Rome and Pompeii experiences shared with Albanian Archaeological Park managers and experts
The Albanian Ministry of Tourism, Culture, Youth and Sports and the Italian Ministry of Cultural Heritage and Activities, in cooperation with UNESCO Venice Office, are organizing a one-week study tour for ten Albanian Archaeological Park managers and experts to Rome and Pompeii. The tour will be held from 4 to 10 April 2011.
The purpose of this study tour is to provide participants with case studies and best practices on topics of archaeological site preservation, visitor management, marketing and promotion, educational activities, and financial and governance-related topics, which can potentially be applied to the archaeological park system in Albania.
This first day of the programme will be focused on an exchange of experiences between the Italian and Albanian professionals at the Directorate General of Antiquities. The participants will be presented with the legal and institutional frameworks within which archaeological sites are managed and protected in Italy, as well as an overview of the archaeological site and park system in the country. They will also discuss on cataloguing and collections management and challenges in protected areas in Italy.
During the days following, the group will visit the archaeological sites along the Appian way (Via Appia) and discuss on protection and security for open archaeological sites. The third day is dedicated to visiting the famous archaeological site of Ostia Antica where the group will have the opportunity to learn and discuss on visitor services, educational programming and how to engage the local communities that surround archaeological sites and parks. The tour will continue by visiting the Naturalistic Archaeological Park of Vulci which is spread over a scarcely inhabited section of the Tuscan-Lazio Maremma, and where communication and marketing tactics and strategies will be discussed.
The Albanian managers and experts will also have the opportunity to see the archaeological areas within Rome, the Roman Forum (Foro Romano) and Palatine Hill (Palatino), and see firsthand how the Italian authorities manage their high visitor flows while preserving the cultural character of such important sites. The tour will be concluded with visit to Pompeii which is one of the most significant proofs of Roman civilization and provides a unique opportunity to discuss on risk management and how to sustainably develop archaeological sites, preserving the fine balance between the demands and constraints of conservation and tourism.
This activity is implemented in the framework of the UN Joint Programme “Culture and Heritage for Social and Economic Development” (CHSED) financed by the Spanish Government through the Millennium Development Goals Achievement Fund (MDG-F).