11.12.2012 - UNESCO Office in Venice

Towards fair reporting of gender issues in Albania

©S. Calza, UNDP Albania - Opening session of the Gender and Media Workshop in Tirana

While inequalities and gender stereotypes exist in social structures and the minds of people, media have the potential to propagate and perpetuate or to ameliorate these. UNESCO, in cooperation with major media stakeholders, has developed a set of indicators to assess gender equality and women’s empowerment in media. These UNESCO Gender-Sensitive Indicators for Media (GSIM) seek to address the intersection of women’s empowerment and media development. Its main focus is on the equality and gender dimensions of social diversity in the media.

Within the framework of the Government of Albania-United Nations Programme of Cooperation 2012-2016 and with the support of the Embassy of Sweden in Tirana, the UNESCO Regional Bureau for Science and Culture in Europe, Venice (Italy), organized a two-day workshop with journalists and students of journalism, at Masters level, from 7 to 8 December 2012 in Tirana, Albania, to enhance the fair and balanced reporting of gender issues.

Zineb Touimi-Benjelloun, UN Resident Coordinator/UNDP Resident Representative in Albania, and Lisa Fredriksson, Counsellor, Head of Development Cooperation, Embassy of Sweden in Tirana, recognized UNESCO’s commitment and positive impact towards improving and eliminating negative and discriminatory gender stereotypes in the media.

The presentation of the Gender-Sensitive Indicators for Media made by Krishanti Rondon-Fuentes, Chief of the Executive Office, UNESCO Communication and Information sector, was acclaimed and a lively discussion on the Indicator A5 “Gender balance in education and training” ensued.

The invited speakers representing the fields of media/journalism, law and education provided very interesting and updated information about gender equality issues - including topics such as discrimination, violence against women and negative gender stereotyping.

All participants attending the workshop received participation certificates signed by Yolanda Valle-Neff, Director of the UNESCO Regional Bureau for Science and Culture in Europe, Zineb Touimi-Benjelloun, UN Resident Coordinator in Albania, and Lisa Fredriksson, Counsellor, Head of development Cooperation, Embassy of Sweden in Albania.

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