19.05.2011 - UNESCOPRESS

UN launches Facebook campaign to ‘Do ONE thing for Diversity and Inclusion’

© Azadeh Ramezani Tabrizi/UNESCO - Artistic representation of Cultural Diversity

On the occasion of UN World Day for Cultural Diversity, UNESCO and the UN Alliance of Civilizations (UNAOC) are launching a global campaign to create a grassroots movement of people who advocate for diversity. The campaign calls on individuals to take one action relevant to their lives that promotes diversity and inclusion--from experiencing another culture through film, food, or museums, to learning about other cultures or countries, or dedicating time to volunteer for that cause.

The campaign, “Do ONE Thing for Diversity and Inclusion”, will work via a dedicated Facebook page, serving as a platform for people around the world to share their experiences through posts and videos. The campaign has already won the support and participation of several major corporations from Silicon Valley, including Yahoo, Cisco, Intuit, True Blue Inclusion, McAfee, and Yahoo, among others. From diversity councils and employee resource groups, to cross-cultural training, these companies aim to mobilize their employees to build a worldwide movement which, every year will celebrate diversity.

“New technologies have fundamentally changed the way we communicate and get to know each other,” said UNESCO Director-General Irina Bokova. “But, at the same time, we still have to learn how to make the most of the diversity of our societies, by using all means at our disposal, from education to the arts, and including new social tools and networks -- especially for young people, driving change today.” 

“Greater personal engagement and responsibility for the future devolve power to the people. Take positive action to change the world for the better. Join us in celebrating the World Day for Cultural Diversity and turn it into everyday activism,” said President Jorge Sampaio, High Representative for the UNAOC.

"Intuit is honored to collaborate with the UN in support of World Day for Cultural Diversity and inspire others through our actions," said Brad Smith, Intuit president and CEO. "We are committed to nurturing inclusion for a more engaged, collaborative workforce that connects us with our diverse customers and marketplaces and fuels our global business."

Along with the corporate partners, hundreds of NGOs and foundations are also joining the campaign for global public support for cultural diversity and inclusion, that brings alive the values enshrined in UNESCO’s Universal Declaration on Cultural Diversity. This will culminate at the occasion of the Alliance of Civilizations Fourth Annual Forum in Doha, Qatar on December 11-13, 2011.



About the World Day for Cultural Diversity for Dialogue and Development:

In 2001, UNESCO adopted the Universal Declaration on Cultural Diversity and one year later, in December 2002, the UN General Assembly declared May 21 to be the World Day for Cultural Diversity for Dialogue and Development.


UNESCO works to create the conditions for dialogue among civilizations, cultures and peoples, based upon respect for commonly shared values. It is through this dialogue that the world can achieve global visions of sustainable development encompassing observance of human rights, mutual respect and the alleviation of poverty, all of which are at the heart of UNESCO’S mission and activities. Irina Bokova, the Director-General of UNESCO and the first woman to lead the Organization, was appointed in 2009.

About the UNAOC

The UN Alliance of Civilizations was established in 2005 as an initiative of the UN Secretary General, under the cosponsorship of the President of the Government of Spain and the Prime Minister of Turkey. It emerged out of a conviction that, in order to achieve sustainable peace, long-standing divisions and misperceptions between cultures need to be addressed. In April 2007, Secretary-General Ban Ki-moon appointed Jorge Sampaio, former President of Portugal, as High Representative for the Alliance. Under his leadership, the Alliance promotes dialogue that delivers change on the ground. It is supported by a growing Group of Friends of 128 governments and international organizations.

Source : http://www.unesco.org/new/en/media-services/single-view/news/un_launches_facebook_campaign_to_do_one_thing_for_diversity_and_inclusion/

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