01.03.2011 -

UNESCO promotes new business models and film distribution in South-East Europe

On the occasion of the 15th International Sofia Film Festival, organized in Sofia, Bulgaria, from 4 to 20 March 2011, the UNESCO Venice Office will support an international round-table on film distribution and development of innovative business models in the Central and South-East European region.


This round-table will take place on 11 March 2011 within the framework of the “Sofia meetings” (10-13 March 2011), a parallel event of the Sofia festival aimed at film professionals (producers, directors, world sales, distributors, representatives of financing organizations and film festivals) with a view to promote new projects from young European filmmakers and new films from the Balkan region.

This round-table will advance, in accordance with the guiding principles of the UNESCO 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions, an international agenda based on the promotion of pluralism, cultural diversity and intercultural dialogue. It will gather key audio-visual professionals from South-East Europe and beyond to discuss promotion of audio-visual heritage, better access to the European cinematography, improvement of cinema distribution networks, development of digital, transmedia and multiplatform models, enhancement of co-production facilities.

The round-table takes place at a time when the need for a better distribution films from the South-East European region is increasingly felt. This calls for an improvement of traditional distribution mechanisms, increased synergies between distributors and invention of innovative business models. Beyond, and taking into account the limitations of the national film markets in the region, the round-table will give an opportunity to foster effective regional collaboration among film authors and producers.

CEI Distribution Workshop will be organized during the Sofia meetings to encourage regional film production, stronger relations between regional authors and producers, and regional co-productions. These workshops will also aim at emphasizing the importance of public and private partnerships, creative and artistic quality, project development techniques.

UNESCO Venice Office is supporting the participation of numerous experts from the South-East European region and beyond.

Useful links :

Sofia Film Festival

Central European Initiative

UNESCO and cultural diversity

UNESCO World report on Cultural diversity

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