Ville UNESCO de Design
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The Director-General of UNESCO, Irina Bokova, designated Beijing (China) as City of Design on 7 May 2012.
Along with its reputation as an economic and industrial power, Beijing is recognized as an established international platform for design undertaking various practices for international exchange related to design. The city also presents a unique strength in networking opportunities for designers between Africa and the city. Furthermore, the city’s focus and investment on emerging design practices through creative training programmes are expected to enhance the future design capacity of the city.
Beijing is a home to 20,000 design enterprises with 250,000 employees in total. In 2009, the output reached RMB 80 billion, accounting for 7% of Beijing's GDP. The city actively promotes design industry by encouraging creative clusters such as 798 Art Zone (450 enterprises, 2 million visitors). China Red Star Design Award has been organized annually in Beijing Industrial Design Center to promote innovative industrial design, with support of Beijing Municipal Science and Technology Commission. Beijing also undertakes initiatives for international cultural exchange on design, hosting Beijing International Design Week and International Youth Creative Design Contest.