Memory of the World Programme
Memory of the World Programme
9.1 GENERAL AWARENESS RAISING
9.1.1 For the Programme to succeed it is essential
that more people become aware of the significance of documentary
heritage and of the need to preserve it. Potential donors are
often unaware of the importance and value of documentary heritage.
Strategies which would help raise the level of awareness include:
(a) promotional material such as posters and brochures;
(b) exhibitions and displays, especially travelling
ones which can be made available to a wide range of audiences;
(c) short video clips which can be shown on local
television throughout the world. To succeed the video clips need
to be dramatic, attention grabbing, informative and be produced
in a number of different languages;
(d) articles in newspapers, magazines and electronic
publications; and
(e) formation of strategic alliances with other
heritage bodies in the museum, gallery, buildings and parks sectors.
9.2 PROMOTION AND PUBLICITY OF PROGRAMME
9.2.1 The success of the Programme will depend on
its acceptance by professionals in relevant areas, governments,
non-governmental organizations, public and private foundations,
and the general community. The International, Regional and National
Committees should initiate promotional activities targeted towards
each of these groups and aimed at increasing awareness of the
importance of preserving documentary heritage. Promotional activities
should also inform target audiences specifically about the objectives
of the Programme.
9.2.2 It is especially important that professionals
in relevant areas be kept well informed of Programme developments,
including the compilation of the Registers at World, Regional
and National levels, and projects that are supported by the Memory
of the World Fund.
9.2.3 The Secretariat will distribute information
about the Programme to peak professional bodies, including IFLA,
ICA, IAML, IASA, FIAF and FIAT/IFTA, and arrange for information
to be distributed through their respective publications. Information
will also be distributed through existing UNESCO publications.
9.2.4 Regional and National Committees will be encouraged
to distribute information about their activities through the appropriate
regional and national professional organizations.
9.2.5 The International, Regional and National Committees
will also promote the Programme to the general public through
commercial partnerships to produce a range of products such as
T-shirts, posters and other promotional material.
9.2.6 Memory of the World Book: The World Register
will be made widely available on line and in hard copy, with regular
updates. When it comprises a significant number of entries, a
book will be published to illustrate the diversity of the world's
documentary heritage, the importance of preserving that heritage,
and the benefits of the Memory of the World Programme. The book
may be produced in CD ROM format in addition to a traditional
printed version.
9.3 FUND RAISING
9.3.1 The International, Regional and National Memory
of the World Committees will assume the role of co-ordinator and
catalyst to sensitize governments, international organizations
and public and private foundations to the Programme. These committees
will also foster the development of partnerships between cultural
collecting institutions and commercial companies to carry out
projects.
9.3.2 Funds will be generated through the sale of
a range of Memory of the World products such as CD-ROMs, the Memory
of the World Book, T-shirts, posters and other promotional material.
9.3.3 The Memory of the World Marketing Sub-Committee
will develop additional strategies for the generation of funds.
9.4 EDUCATION
9.4.1 Education plays a crucial role in raising awareness
of the documentary heritage of the world, and the fact that it
is often endangered. It also provides essential training enabling
appropriate preservation strategies to be developed.
9.4.2 All PGI preservation education programmes should
include a broad introduction to the Memory of the World Programme.
In addition these programmes will focus on:
appreciation of the significance of documentary
heritage and the purposes which it can serve, and of the managerial
and technical issues relating to its preservation;
implementation of scientific and technical processes
for conservation and reproduction;
exploitation of appropriate techniques for the storage
and retrieval of the documentary heritage and its intellectual
content.
9.4.3 The International, Regional and National Committees
should also encourage, where necessary, the teaching of preservation
in courses for librarians, archivists, curators and other professionals
caring for documentary heritage.
9.5 TRAINING
9.5.1 Training here refers to training programmes
developed in relation to specific Memory of the World projects.
The International Advisory Committee may award grants from the
Memory of the World Fund to implement training programmes relating
to specific projects. These programmes may include training in
the preparation of management plans or in preservation procedures.
9.5.2 The International, Regional and National Committees,
in consultation with non-governmental organizations concerned
with preservation, may also initiate, sponsor and organize specific
courses and seminars in preservation and reproduction technologies,
approaches and methods.
