Introduction
By K. Boafo, Africa Desk, Communication Division,
A. Aznar, Regional Communication Adviser,
J. McClain, Regional Communication Adviser,
C. Sy, Regional Communication Adviser.
The
major communication challenges and difficulties facing African countries
may be summarised as follows:
1. Inadequate or weak infrastructure and spread of mass media systems
and new communication technologies as well as limited resources to develop
or strengthen them;
2. Lack of or insufficient access and exposure to modern communication
sources for the majority of the national population living in rural
areas and poor suburbs of urban communities;
3. As a consequence, limited opportunities for most people to use modern
communication means to express their views and opinions about national
and public issues and to participate in communication and national decision-making
process;
4. Inadequate pluralism and independence in the collection, production
and dissemination of messages and information through the mass media;
5. A dearth of trained personnel who have the requisite skills and knowledge
not only to gather, process and disseminate news and information but
also to plan, organise, manage and use communication techniques, resources
and channels in support of development ;
6. Absence of communication and information policies for development.
In
its extra-budgetary communication projects, UNESCO provides technical
assistance and advisory services designed to support the efforts of
African countries to respond to the above challenges. UNESCO's role
in assisting member states in Africa to meet their communication needs
is based on its new communication strategy which was adopted by the
25th General Conference, October-November 1989.
A number of internal and external evaluation studies carried out on
UNESCO's communication projects in Africa indicate that the organisation's
actions have made considerable contribution to the efforts of African
countries to address their major communication challenges and difficulties.
For example, UNESCO communication activities have helped in the development
of communication infrastructure, especially in the opening access to
the media to the large segments of the national population living in
the rural communities. They have also assisted in developing human resources
for the media on the continent, in particular in establishing media
training institutions, in offering training programmes to the media
professional and equipping communication practitioners with the knowledge
and skills required to use communication instruments in support of national
social, economic, political and cultural development in Africa.
As
for extra-budgetary informatics and information activities in Africa,
they have four main orientations:
a) In harmony with the overall priorities of the Intergovernmental Informatics
Programme, most of the projects aim at training people in informatics.
In particular, they provide training packages supporting trainers in
the design and running of their courses. Regional workshops are also
organised, in the framework of which the training packages created are
evaluated and transferred to trainers, who are expected to train both
other trainers and students in their country.
b) A special concern in Africa is to extend the support provided for
the development of local software production. This is done through the
elaboration of relevant training packages and by the means of supporting
meetings with private companies with a view to analysing their needs
in knowledge, publicity, etc.
c) The development of telematics application is supported by assisting
regional networking efforts and co-operation. The Regional Informatics
Network for Africa (RINAF) was initiated in 1992 as a framework for
UNESCO as support for African co-operation to promote academic and public
sector computer networking within the IIP. Thirty-one African Member
States are participating in this effort.
d) Telematics infrastructure development is being supported in co-operation
with ITU, through the implementation of Multipurpose Community Telecenters
which aim at providing communication facilities all located in the same
area within a city.