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Introduction
By R. Gonzalez, Latin America and Caribbean Desk, Communication Division,
J. Josiah, Regional Communication Adviser.
The communication situation in the Caribbean can be summarized
as follows:
Lack of endogenous productions and omnipresence of foreign programming,
reflecting foreign values and cultures,
Low professional standards, particularly in the less developed islands,
and
Lack of standard broadcasting equipment. In the Caribbean, the widespread
media expansion and the local market situation have led to an alarming
crisis in local programming. Extra-budgetary funds have been mainly directed
towards raising the standards of journalism and upgrading media skills
as well as providing the necessary infrastructure to boost local production.
Senior and junior practitioners have benefited from UNESCO's training
projects, carried out in collaboration with the Caribbean Broadcasting
Union (CBU), the Caribbean News Agency (CANA) and the Caribbean Institute
of Mass Communication (CARIMAC). Special emphasis has been placed on countries
with particularly low professional levels. Long term endogenous co-production
initiatives have also found support. The lack of standard broadcasting
equipment has so far prevented Caribbean independent producers from competing
with foreign programming, as well as from gaining access to the international
market. Providing production capacities has therefore been one of the
priorities in the Caribbean. The increase in local programme production
should enhance the appreciation of Caribbean cultural heritage, particularly
among youngsters. A regional animation facility in video cartoon production
was set up with this purpose as well as to train indigenous talent, with
a view to developing a training and production outlet in animation production.
In Cuba, the National Information Agency (AIN) has received UNESCO's assistance
in an effort to increase the national flow of information, particularly
in rural and remote areas.
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