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Table des matières
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5. Bibliographie sélective de documents sur le marketing des services d'information documentaire
Adda, G., "Le marketing documentaire", Revue maghrébine de documentation v.1, 1983, no.1, p.9-17.
Arnold, S.E., "End-users: dreams or dollars", Online v.11, 1987, p.71-81.
Baeckler, V., Sparkle! PR for library staff, Hopewell (N.J.), Sources, 1980.
Bellardo, T. and Waldhart, J., "Marketing products and services in academic libraries", Libri v.27, 1977, no.3, p.181-194.
Bibby, L. and East, H., "Marketing of databases produced in the United Kingdom", Journal of Information Science v. 12, 1986, p. 23-30.
Bouazza, A., "Le marketing au service des bibliothèques", Revue maghrébine de documentation N. 3, 1985, p.65-82.
Brisfjiord, L.G., "The four environments of the end user: marketing implications", ASIS Proceedings, 1986, p.45-47.
Cairns, J.D., "Preparing a marketing plan", Information and Library manager N. 73, 1983, p.15-24.
Carroll, D., "Library marketing: old and new truths", Wilson Library Bulletin v.57, 1982, no.3, p.212-216.
Condous, C., "Non-profit marketing: libraries future?", Aslib Proceedings v.35, 1983, no.10, p.407-417.
Conroy, B., "Megatrend marketing: creating the library's future", Journal of Library Administration v.4, 1983, p 7-18
Cronin, B., "Information services marketing", South African Journal of Library and Information Science v.53, 1985, p 115-119
Davenport, L. and Cronin, B., "Vertical integration: corporate strategy in the information industry", Online Review v.10, 1986, p.237-247.
Davenport, L. and Cronin, B., "Marketing electronic information", Online Review v.11, 1987, p.39-47.
Dragon, A.C., "The ABCs of implementing library marketing", Journal of Library Administration v.4, 1983, no.4, p.33-47.
Dragon, A.C., "The marketing of public library services", Drexel Library Quarterly v.19, 1983, no.2, p.119-132.
Edinger, J.A., "Marketing library services: strategy for survival", College & Research Libraries v.41, 1980, no.4, p.328-332.
Eisner, J. (ed.), Beyond PR: Marketing for libraries, Library Journal Special Report No.18, New York, Bowker, 1981.
Elias, A.W., "International marketing aspects for information services", Information Services and Use v.1, 1981, p.87-94.
Elias, A.W., "Marketing for online bibliographic services", Online Review v.3, 1979, no.1, p.107-117.
Ferguson, D., "Marketing online services in the university", Online: The Magazine of Online Information Systems v. l, 1977, no. 3, p.15-23.
Freeman, J.E. and Katz, R.M., "Information marketing", Annual Review of Information Science and Technoloqy v.13, 1978, p.37-59.
French, S., "Marketing the art library", Art Libraries Journal, 1977, p.11-19.
Frey, L.A. and Lee, A., "Online throughout the product/ technology life cycle", Online Review v.11, 1987, p.33-37.
Fruithof, A.C., "Marketing in public library services in Belgium", Moussaion v.4, 1986, no.1, p.38-64.
Gibson, C.E. and Smith, H.B., "Increasing end-user awareness of library services through promotion: Grumman Aerospace Corporation", Scientific and Technical Libraries v.5, 1984, p.69-77.
Gothberg, H.M., "Understanding marketing or why you can't sell libraries like kitty litter", Library administration and management v.1, 1987, p.27-35.
Great library promotion ideas, Chicago, American Library Association, annuel.
Grunewald, J.P., Developing a marketing program for libraries, Clarion (Pa.), Clarion State College, 1983.
Grunewald, J.P., "Steps to take: marketing the rural library", Rural Libraries v.4, 1984, p.21-35.
Halperin, M., "Market segmentation for information services", Drexel Library Quarterly v.17. 1982. no.2. o.77-87.
Hannabuss, S., "Measuring the value and marketing the service: an approach to library benefit", Aslib Proceedings v.35, 1983, no.10, p.418-427.
Hayden, V., "Information scientists and librarians as a market for viewdata in the UK", Journal of Information Science v.8, 1984, p.149-165.
Heisser, D.C.R., "Marketing U.S. government depository libraries", Government Publications Review v.13, 1986, p.55-65.
Houten, H.J. van (ed.), The competitive strength of the information and communication industry in Europe, The Hague, Martinus Nijhoff, 1983.
Kennedy, S., Marketing of professional information services, Bradford (G.B.), MCB Publications, 1981.
King, M.F., "The marketing approach applied to Special Libraries in industry: a review of the literature", Scientific and Technical Libraries v.6, 1986, p.119-152.
King, W.R. and Zaltman, G. (ed.), Marketing scientific and technical information, Boulder (Co.), Westview Press, 1979.
Kirkendall, C.A. (ed.), Marketing instructional services: applying private sector techniques to plan and promote bibliographic instruction, Ann Arbor (Mi.), Pierian Press, 1986.
Leerburger, B.A., Marketing the Library, White Plains (N.Y.), Knowledge Industry Publications, 1982.
Leisner, T., "Mission statements and the marketing mix", Public Libraries v.25, 1986, p.86-87.
Lewis, D.W., "Bringing the market to libraries", Journal of Academic Librarianship v.10, 1984, p.73-76.
Matthews, A.J., "Library market segmentation: an effective approach for meeting client needs", Journal of Library Administration v.4, 1983, no.4, p.19-31.
Moulton, B., "Marketing and library cooperatives", Wilson Library Bulletin v.55, 1981, no.5, p.347-352.
Niekerk, R.V. van, "The compatibility of marketing with a philosophy of librarianship", South African Journal of Library and Information Science v.53, 1985, p.178-182.
Niekerk, R.V. van, "Marketing as a means of enhancing the role of information services in agriculture", South African Journal of Library and Information Science v.54, 1986, p.122-125.
Oldman, C., "Marketing library and information services: the strengths and weaknesses of a marketing approach", European Journal of Marketing v. 11, 1977, no.6, p.460-474.
Pomart, P.D., "L'Etat et le marché de l'information", Documentaliste v.23, 1986, p.175-179.
Rambhujun, N., "Le marketing des bibliothèques universitaires: une approche théorique", Bulletin des bibliothèques de France v.28, 1983, no.5, p.485-496.
Rummel, K.K. and Perica, E., Persuasive public relations for libraries, Chicago, American Library Association, 1983.
Savard, R., "Bibliothèques à vendre", Argus v.9, 1980, p.93-95.
Savard, R., "Les bibliothèques publiques du Québec et leur positionnement en termes de marketing", Argus, v.15, 1986, no.1, p.21-25.
Savard, R., "L'approche marketing dans l'enseignement des méthodes d'enquête sur le terrain", in Actes des quatrièmes journées d'étude de l'AIESI, 24-29 avril 1984, Rabat, Ecole des sciences de l'information, 1985.
Savard, R., "L'enseignement du marketing aux spécialistes de l'information documentaire", Arbido-R v.2, 1987, p.26-31.
Savard, R., "L'information dans les bibliothèques publiques comme nouvel instrument de marketing", Documentation et bibliothèques v.29, 1983, no.4.
Shapiro, S.J., "Marketing and the information professional: odd couple or meaningful relationship", Special Libraries v.71, 1980, no.11, p.469-474.
Shuter, J. and Worsam, M., "Librarian in the Marketplace", Library Management v.6, 1985, no.4.
Smith, B.B., "Marketing strategies for libraries", Library Management v.4, 1983, no.1.
Sterngolg, A., "Marketing for special libraries and information centers. The positioning process", Special Libraries v.73, 1982, no.4, p.254-259.
Thompson, M.S., "New product analysis of corporate information services", Special Libraries v.77, 1986, p.90-95.
Wasserman, P., "Invention and design of information products and services", Infomediary v. 1, 1985, p.11-16.
Wasserman, P. and Ford, G.T., "Marketing and marketing research: what the library manager should learn", Journal of Library Administration v. 1, 1980, no.l, p.19-29.
Weingand, D.E. (ed.), Marketing for libraries and information agencies, Norwood (N.J.), Ablex Publishing, 1984.
Weingand, D.E. (ed.), Marketing public library services. New Strategies, Chicago, American Library Association, 1985.
Weingand, D.E., "Distribution of the library's product: the need for innovation", Journal of Library Administration v.4, 1983, p.4957.
Weingand, D.E., "The role of marketing in the future of rural public libraries", Illinois Libraries, 1986, p.490-498.
Wish, J.R. and Wish, M.A., "Marketing and pricing of on-line services", in American Society for Information Science, Mid-year Meeting, 4th, Information roundup: proceedings, Washington, ASIS, 1975, p.143-158.
Wood, E.J., "Strateging planning and the marketing process: library applications", Journal of Academic Librarianship v.9, 1983, p.15-20.
Woods, S., Cost analysis, cost recovery, marketing, and fee-based services, Haworth Press, 1985, p.143-157.
Yorke, D.A., Marketing the library service, London, Library Association, 1977.
Zachert, M.J. and Williams, R.V., "Marketing measures for information services", Special Libraries v.77, 1986, no.2, p.61-70.