Building Content-Rich Experiences Into Virtual Events in 2022 | wtv.
WTV provides a complete, hands-on project management of live virtual events, delivering more than 2,000 live virtual events a year, combining live virtual event production, creative content and leading technology platforms to create award-winning events.
The preparation for any event can be complicated, so to help plan, here is a first checklist:
- Who and where are my audiences and how do I ensure that they are included in my event objectives?
- Which audiences will be best served attending your event? Which will be best served remotely? Why?
- What level of event interaction do I want both sets of audiences to have? The same or different?
- Where will my key speakers and moderators be during the event? Will this change during planning?
- How do I want to bring speakers and moderators together? Physically, remotely - a mix of both?
- Are there panel discussions, breakouts or other specific event requirements that I need to plan for?
- How will I manage simultaneous registration for both in-person and remote attendees?
- Do I want my in-person and remote audiences to connect together? To network? To chat?
- Will I need to manage multiple language requirements across physical and remote locations?
- What are the skills capacities of my internal team to support my hybrid or virtual events?
- How do I manage the risk profile of the event to ensure it is safely delivered?
- Do I need to measure the sustainability, cost and time saving of my virtual & hybrid event?
Inside virtual events, the experience has also come a long way. Organisers are surrounding their attendees with highly relevant content that’s pivotal to the conversations taking place on-screen. They’re actively involving participants by enabling them to download content directly from the event interface; click on links to their website, and book appointments with team members without needing to leave the screen. They’re filming their hybrid event and relaying it live to their virtual audiences.
Using this checklist to inform your planning to help you create an event that is no longer passive, presenter-style front-on look in favour of a more conversational approach between speakers where attendees are invited to take part in the discussion. For enterprises, these kinds of memorable, immersive content-rich experiences show they understand their attendees’ needs.
‘Building community’ through virtual and hybrid events is no longer solely about whether you provide a chat room, networking opportunities or if you’ve invited attendees to participate in a poll or Q&A. It’s about dissolving the boundaries between your business, stakeholders or clients to create ‘we’ experiences and show how like minded you are. Your virtual or hybrid event then becomes an entry point through which your attendees can experience your business or organisation in richer, more engaging ways.
According to a Deloitte Insights’ report that considers the permanence of remote work, people who can work from home would like to do even more of it. And with the virtual and hybrid meetings and events they attend becoming increasingly dynamic and rewarding, returning to the office full-time has never looked less appealing or necessary.
Find out how wtv. can make your next event more immersive.