"Building Back Better" with the Creative Economy

In declaring 2021 the "International Year of the Creative Economy for Sustainable Development", the United Nations General Assembly called for attention to the growing role of the creative economy in general and its role in particular with regard to the Sustainable Development Goals, including the promotion of economic growth, social cohesion and innovation.
The creative economy sectors, which operates at the intersection of arts, culture, business and technology, have been particularly affected by the COVID-19 crisis. Despite many pitfalls, the public response to the COVID-19 crisis around the world has highlighted the importance of creativity and culture in supporting community resilience. 
As the health crisis wanes in many countries, the speakers examine how the creative economy is an asset for 'building back better', providing policy, academic and operational insights.
Isabelle DurantSecretary General a.i. 
United Nations Conference on Trade and Development (UNCTAD)
Jenny Mbaye Senior Lecturer - 
Centre for Culture and 
the Creative Industries
City University of London (UK)
Gilles Bazelaire Director 
KIKK Festival
Namur (Belgium)
This webinar, developed specifically for International Geneva, aims to untangle many of the issues related to the creative industries so that creativity can maximize the gains in terms of trade, development and social inclusion.
Organized in partnership with UNCTAD, the UNESCO Liaison Office in Geneva and the Délégation générale Wallonie-Bruxelles in Geneva (Belgium).