Call for Application - Design Hackathon & Collab

Background & Rationale:
Recognized as UNESCO Creative City of Design in 2019, Ha Noi has committed to place culture and creativity at the core of its sustainable development, with a wider vision to become a leading creative hub of Southeast Asia. In order to support the commitment of the city, UNESCO is leading the project Mobilizing Cultural Dynamics and Youth Participation towards Ha Noi Creative Capital with the slogan “Hanoi Rethink” together with other two implementing partners UNIDO and UN Habitat with the support from SOVICO GROUP This project will support Ha Noi City to implement its new strategic vision of a Creative City of Design, harnessing its cultural assets and youth participation as key agents for innovation, creativity, and social change. One of the main three key outcomes of the project is to empower young Vietnamese creative talent to influence and contribute to the new development agenda of Ha Noi as the Creative Capital with innovative ideas and actions. 
The current situation of Covid-19 in Viet Nam has made it difficult for people to gather in public or get outside. However, Covid-19 cannot stop creativity flow. In order to promote Ha Noi as the creative capital and to connect the mass audience to the young designers’ community, UNESCO is organizing a Design Hackathon with a focus on the utilization of Vietnamese culture and local culture and a collaborative program with creative agencies across Viet Nam to produce a series of talk show and podcast events with the theme “Rethink ‘n Chill.” This program will contribute to the month long event of Ha Noi Creative City Celebration (October 2021) and act as a platform to connect youth-led initiatives in the country.  
Aims and Target Audience:
The program aims to create a platform for a community of young designers across Viet Nam to participate and contribute to the new development agenda of Ha Noi as the Creative Capital with innovative ideas and actions;
To improve the design skills, market access and networking of Vietnamese youth in the cultural and creative industries;
Promote the title Ha Noi UNESCO Creative City of Design among wider public
The contractor will work closely with the Culture Project Officer, under the supervision of the UNESCO Culture Program Coordinator, and shall be responsible for organizing the Contest with specific tasks as of followings:
3.1. To Oragnize a Race of Creativity (Design Hackathon) which includes 2 categories and 5 rounds
Support launching the Contest and promote the Contest’s activities on media channels
Coordinate participant process
Invite judges and support the selection of best works
Design promotional materials
Deliver prizes to winners
3.2. To produce 8 Videos to showcase 8 most impressive projects in the four categories of Graphic Design, Illustration, UI/UX and animation.  
With the length of 5-8 minutes, each video will include sharing content about the project implementation process and analysis and evaluation from the advisory board. Eight videos will deliver 8 different unique characteristics, showing diversity of Vietnamese creative perspectives.
3.3. To produce 5 Podcasts: To develop a podcast series in collabration with leading experts in the field of creative design in Viet Nam. The aim of the series is to bring exciting creative thinking, lessons learnt from leading experts, and spread a positive spirit to the Vietnamese creative community.
3.4. To organize a series of 3 talkshows
Entrepreneurship in Graphic Design
Design and publication
Design and Creativity from GenZ’s perspective
The proposed budget will be negotiated and decided according to UNESCO’s regulations.
Application and Procedure:
Interested companies/institutions can send the quotation to email with the subject “CLT- Ha Noi Rethink COLLAB” by September 7th, 2021 to The application should include
CVs or company’s profile
Detail budget proposals/quotations including the budget breakdown by Tasks as stated in 3.1, 3.2, 3.3, 3.4.
Download budget form here: