Community Radio Services Evaluation Workshop in Kassala
On 11 December 2018, the UNESCO Khartoum organized the Community Radio Service (CRS) Evaluation Workshop in Kassala city. The event took place in the Osman Digna Hall, Kassala, in frameworks of the project “Strengthening Rural Radio Broadcasting in Eastern Sudan”, funded by Italy.
The first part of the event attracted attention from about 120 participants, including representatives from rural communities, and officials from the Kassala’s government. The program started with report on project results for the Kassala state, made by Mr. Mohamed Biraima, the national coordinator for the project deliveries, which was highly appreciated by the relevant Kassala state’s authorities. The Director of the Kassala’s Radio, Minister of Education, Culture and Information, Minister of Finance, who represented the Governor, thanked UNESCO and Italian people and government for the provided support to the Kassala state radio: a set of trainings for radio’s staff, new media equipment for the radio station, new radio messages for rural people, new listening groups (LG) in rural communities equipped by radio receivers, training of LG coordinators, – all these results allowed to increase the rural broadcasting in Kassala state from previous 2 hours per day to 4 hours, and strengthen relations between CRS and its public.
The second part was dedicated to assessing the impact of the project. 60 members from targeted rural communities (LG coordinators and community leaders), program producers from Kassala’s state radio, officials from the federal and state ministries managing media, representatives of the state ministries of Health, Education, Social Welfare, Water Resources, and Environment, and representatives of some NGOs contributed to the results of the workshop. A work of three groups for evaluating (i) newly created messages, (ii) advanced capacities of radio transmission production, and (iii) rural communities’ feedback was followed by a discussion. The newly created messages were found as clear and informative, especially those ones on microfinance, sanitation, refraining from child marriage, breast cancer, etc. Rural representatives welcomed sharing knowledge and ideas amongst communities, spreading informative cartoons and distributing radio receivers.
For the Kassala’s CRS it was underlined the improvement in broadcasting quality, increase in listeners, and enhancement in interaction with rural communities.
The final recommendations of the workshop were:
- Producing more programs and messages that address motherhood and childhood.
- Producing messages about conflict avoidance between farmers and herders.
- Putting more attention to local dialects of Arabic, especially Arabic from Butana.
- More training for radio program producers and technicians.
- Supplying more radio receivers to rural population.
- Increasing further the CRS broadcasting time.
- Training of rural activists on using and maintaining voice recorders to strengthen the contribution of the rural population to CRS transmissions.
- Announcing radio program topics in advance before broadcasting to communities.
- Assisting local program producers who faces problems in material delivery to the radio station.
- Establishing a stand-alone radio station for the CRS.