Community Radios can give a push to climate action communication
UNESCO and Commonwealth Educational Media Centre for Asia (CEMCA) organized the ninth edition of Community Radio Video Challenge (CRVC) under the theme “Climate Change: Climate action for sustainable development”.
A joint initiative by UNESCO and CEMCA, CRVC aims to engage with Indian youth to promote the understanding and importance of community radio as an alternative media for community’s self-expression, learning and development. The programme invites students from educational institutes across the country to submit a short film showing community radio in action under the selected theme.
Community radios can steer behavioural change through sustained dialogues. The medium has proved its relevance in situations of disaster and fighting the aftermath of the global health pandemic, especially in remote areas. It can also be a very effective tool to achieve climate positive action by sharing good practices, reaching the local communities on the issues of importance.
A total of 29 entries were received this year. The short films addressed the various challenges posed by climate change such as- risks and impact, adaptation measures to battle climate change. The length of the film received for the competition ranged between 3 to 5 minutes in duration, and were in four different Indian languages.
The films were judged by a five -member jury panel that included climate experts, media educators and experts in broadcasting.