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Tackling Implicit Gender Bias in the Media

Why only ten percent of sources interviewed in the news media are women? Why do gender biases persist in news and media content? What can be done to tackle explicit and implicit gender biases in the media?
 
These questions and more were discussed in detail with participants from eight different countries working in both private and public radio and television stations during a regional workshop “Addressing Gender Bias in Media” organized by the Asia Pacific Institute for Broadcasting Development (AIBD) from 27 to 29 March in Kuala Lumpur.
 
Media expert, Mr. Turan Ali was on hand to discuss unconscious bias and conscious bias with participants from Nepal, Singapore, Sri Lanka, Myanmar, Maldives, Laos, Bhutan, as well as Malaysia in this three-day workshop. Mr. Ali urged participants to use inclusive thinking to tackle gender bias by being more aware of innate “subjective unconscious criteria” that we all have in our decision making process and to change it to “objective conscious criteria”.
 
At the end of the workshop, the participants designed an action plan which they could bring back to their respective media outlet to reduce gender bias in their own work.
 
UNESCO promotes gender equality in all its area of competencies including in its support for women in the media. As part of the organization’s effort to raise awareness on the issue, UNESCO organizes the annual “Women Make the News” campaign as well as conduct research such as the “Gender Sensitive Indicators in the Media” and the World Trends on Freedom of Expression and Media Development.