UNESCO and Zhongkun Investment Group in partnership to develop sustainable tourism for World Heritage sites

The Beijing Zhongkun Investment Group, headed by Chinese businessman and philanthropist Huang Nubo, today signed a partnership agreement with UNESCO, to support the Organization’s work on the development of World Heritage Sustainable Tourism. The agreement was signed by Mr Huang and UNESCO Director-General Irina Bokova during a ceremony at UNESCO’s Paris Headquarters.

Under the terms of this new partnership, the Zhongkun  group will provide one million dollars to UNESCO World Heritage sustainable tourism projects for five years.

             “This is wonderful support for UNESCO,” said Irina Bokova, stressing the importance of balancing economic development with the safeguarding of World Heritage. “This agreement goes exactly in that sense.”         

            Deeply committed to the safeguarding of cultural and natural heritage, Huang Nubo is also an accomplished poet, an enthusiastic explorer and experienced mountain climber.  On 17 May, he climbed Mt Everest for the third time. From the summit, he raised the UNESCO logo, took off his oxygen mask and appealed to the world to protect the planet and support UNESCO’s mission.

            “UNESCO is committed to eradicate poverty, to promote sustainable development, to accelerate intercultural dialogue  and help to create knowledge societies,” he said on that occasion. “My message from the highest point of earth is that UNESCO can contribute to assist all countries in pursuing these noble goals.”

See Huang Nubo’s video message here