UNESCO has been promoting media education since 1982, when it gathered experts from numerous countries to debate media education in Grünwald, Germany. The Grünwald Declaration encouraged promotion of media education in school systems. At the Toulouse Conference in 1990 delegates from 40 countries discussed the future of the media education worldwide and appealed to the need to provide guidelines for the development of specific curricula and teaching/learning materials.
Through the time the concept of media changed radically, as witnessed at this Conference, held in Vienna from 18 to 20 April 1999. Indeed media no longer referred solely to press, cinema, radio and television, but also to “words, signs, sounds, as well as still and moving images used as a vehicle by all kind of technology.