When Culture Talks Business
Cultural entrepreneurship creates value, wealth, and cultural diversity in communities across the globe. Cultural entrepreneurs are resourceful visionaries, generating revenues from culturally embedded knowledge systems and activities; their innovative applications of traditions to markets result in economically sustainable cultural enterprises. Successful entrepreneurs remain mission driven and market-focused, creating both financial wealth and cultural value. Cultural entrepreneurs are key to cultural diversity and sustainability as they reconcile economic, social, environmental, and cultural values.
This documentary is part of the DVD Cultures and developments. Exhibition organized on the occasion of the 35th General Conference, 5-23 October 2009 ((available here) )
Type: Documentary
Duration:
Production and personalities:
Director: Laurent Matterie
Coproducer/sponsor: UNESCO Culture Sector
Published in:
