Jérôme Lambert, CEO of Jaeger-LeCoultre, explains why his company got involved in the "Tides of Time", the innovative multimedia campaign about World Heritage sites it launched in 2008 with UNESCO and the
International Herald Tribune. The campaign, which included nanosites featuring theses videos in the online version of the International Herald Tribune, won a Silver Award at the 2009 International Awards for Innovative Digital Marketing Solutions.
This short video is part of Tides of Time, 2009, an interactive DVD that features eight of UNESCO World Heritage sites around the world. (consult it here)
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