The Qiang New Year Festival, held on the first day of the tenth lunar month, is an occasion for the Qiang people of China's Sichuan Province to offer thanks and worship to heaven for prosperity, reaffirm their harmonious and respectful relationship with nature, and promote social and family harmony. The solemn ritual sacrifice of a goat to the mountain is performed by villagers clad in their finest ceremonial dress, under the careful direction of a shibi (priest). This is followed by the communal sheepskin-drum and salang dances, led by the shibi. The ensuing festivities combine merrymaking with the chanting of traditional Qiang epics by the shibi, singing and the drinking of wine. At the end of the day the heads of families preside over family worship during which sacrifices and offerings are made. Through the festival, Qiang traditions distilling history and cultural information are renewed and diffused, and social behaviours are reinforced, the community expressing respect and worship towards all creatures, the motherland and their ancestors. Participation in the festival has declined in recent years due to migration, declining interest in Qiang heritage among the young and the impact of outside cultures, but the 2008 Sichuan earthquake that destroyed many of the Qiang villages and devastated the region put the New Year festival at grave risk.

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