On this new episode of The Wave we will be discussing how to succeed in the African music industry depending on which pathway one chooses . Host Charlotte Bwana, head of Business Development & Media Partnerships for Audiomack in Africa, an American youth-driven, artist-first music streaming platform that provides artists with a platform to effortlessly share their music with the world. Speakers: Ninel Musson: in a male-dominated music industry, Ninel is not only a senior executive but one of the only female co-founders of a record label and management agency on the continent. As an entrepreneur, over the last decade Ninel has transformed a unique music start-up operating locally to an impactful pan African independent record label and talent management agency with an enviable roster of Africa’s most well-known music talent from Ami Faku to AKA. Ninel combines her passion for developing the creative economy in Africa and her distinctive academic background including three degrees - Ninel holds a bachelors in corporate finance, honours in international business and masters in management in strategic marketing from Wits Business School, awarded with distinction. Cobhams Asuquo is a Nigerian singer, songwriter and music producer. Asuquo Music Productions (CAMP), in 2006. He rose to international acclaim in 2007 as the lead music producer and co-writer for Asa, the award winning self-titled album by Nigerian soul sensation, Asa, who at the time was signed to Naive Records in France. Gigi Atlantis is a Nigerian singer-songwriter. She made a remarkable debut in the music industry with her song “Wahal on the rocks”, which quickly became a radio hit in Nigeria in 2020. She has also collaborated with artists such as Boj and Odunsi. Gigi produces her own songs and distributes her own song and demonstrates vividly the life of alternative genre musicians in Africa.